What is a Pitch Deck? How to Create + Tools and Templates

Author: Kody Wirth

Kody Wirth

Kody Wirth

2 min. read

Updated April 9, 2024

A well-crafted pitch deck is an essential tool when pursuing business funding. It helps visually communicate why your business is valuable and should serve as the perfect backdrop to your elevator pitch.

This guide will cover how to create a great pitch deck, provide a library of real-world examples, and explore potential tools for you to test out. Are you ready to articulate your business idea in a way that resonates with your audience?

Let’s help you create a powerful and persuasive pitch deck.

What is a pitch deck?

A pitch deck, also known as a slide deck or start-up deck, is a presentation that provides a brief but informative overview of your business. It should cover the key points of your business plan, the products and services you provide, high-level financial projections, and funding needs.

Your pitch deck should work well on its own as a visual document, but it will primarily be used as a tool to tell the story of your business.

How to create a compelling pitch deck

Not sure where to start with your pitch deck? Check out our curated selection of pitch deck tools, presentation templates, and resources to kickstart the process.

Pitch deck tools and templates

Simplify the pitch deck creation process with a free template, a library of pitch examples, and a useful pitch creation tool.

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Content Author: Kody Wirth

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.