The Wonderkind
Company Summary
The Wonderkind is an informational publishing company comprised of the best and brightest college students with business/investing interests. The Wonderkind’s focus allows students to discuss business matters most relevant to them and their Wall Street analyst counterparts-–current market and product trends, social issues, and general stock market dynamics-–and decipher how these phenomena translate into current investment opportunities. Our analysts are independent from the biases created due to the investment banking relationships between traditional Wall Street firms and their clients. Student analysts will offer a unique perspective in the following areas:
- Company analysis and recommendation.
- Business and investment issues from the perspective of generation Y.
- Current market and product trends/themes prevalent on the college campus.
- What’s happening now in collegiate America and business today?
An online edition and hard-copy newsletter will be available to subscribers for $12.95 per month or $129.95 per year.
2.1 Company Ownership
The Wonderkind will be a privately owned, operated, and funded partnership.
2.2 Start-up Summary
At this time, we anticipate minimal start-up related costs associated with our company. We plan on devoting a substantial amount of our personal time and utilizing already existent resources available to us at little or no cost. Our website is hosted and maintained by Vista.com for a monthly charge of $50. However, through a special partnership with Vista we will receive Web hosting and developing capabilities free of charge for the first year. Marketing and business infrastructure expenses will be the primary source of cash outflow during the beginning stages of growth.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $200 |
| Stationery etc. | $50 |
| Brochures | $150 |
| Consultants | $0 |
| Insurance | $0 |
| Rent | $0 |
| Research and development | $0 |
| Expensed equipment | $0 |
| Other | $500 |
| Total Start-up Expenses | $900 |
| Start-up Assets | |
| Cash Required | $15,100 |
| Other Current Assets | $0 |
| Long-term Assets | $0 |
| Total Assets | $15,100 |
| Total Requirements | $16,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $900 |
| Start-up Assets to Fund | $15,100 |
| Total Funding Required | $16,000 |
| Assets | |
| Non-cash Assets from Start-up | $0 |
| Cash Requirements from Start-up | $15,100 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $15,100 |
| Total Assets | $15,100 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $2,000 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $2,000 |
| Capital | |
| Planned Investment | |
| Frank Peanut | $6,000 |
| Jacob Sweller | $8,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $14,000 |
| Loss at Start-up (Start-up Expenses) | ($900) |
| Total Capital | $13,100 |
| Total Capital and Liabilities | $15,100 |
| Total Funding | $16,000 |
2.3 Company Locations and Facilities
The primary operations of The Wonderkind will take place in New York, NY. Because all activities and information can be tracked and maintained using a personal computer and the Internet, we will not need exclusive office space until our operations have reached a scale in which dedicated office space is necessary.
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