Web Plan Summary
The Bride’s Entourage website will be an expanded business card for the store. Visitors will be able to receive information about the designers we carry as well as basic store information, such as location and store hours.
The site will also be a resource for bridesmaids who are unable to physically come in to order their attire. Through a secure log in, they will be able to provide the necessary information to place their order. This is an added convenience that most bridal shops do not offer.
6.1 Website Marketing Strategy
The website will be an additional resource for customers who want to learn more about our store. Visitors to our site will fall into two primary categories:
- People who have not yet been to the shop and want to learn more about it.
- Bridesmaids who are ready to order their attire.
Category 1 visitors will be coming to the site to learn more about the store and what we have to offer. Highlights for these visitors will be the store description, links to our designers’ sites, a map to the store, contact information, and store hours.
Category 2 visitors will be bridesmaids who are unable to come into the store to be measured and/or pay their deposit. It is quite common for bridesmaids to be out-of-town and unable to physically come in to complete their purchase. While our customers will be able to complete sales by phone and fax, they will appreciate the added convenience of being able to complete their purchases online. Once the bridesmaid gown has been selected for a bridal party, a secure login will be created for each of the bridesmaids so that they can complete the necessary order information on line.
6.2 Development Requirements
Initially, the Bride’s Entourage website will be developed with few technical resources. A simple hosting provider will host the site and provide the technical back end. We will work with a contracted web page designer to develop a simple, yet classy, site.
The most technically complex portion of the site will be the bridesmaid ordering portion. For this, a secure site must be created so that credit card information can be transmitted safely. In addition, it will need to be designed in such a way that store employees will be able to set up the necessary profiles for bridesmaids to log in.