Bicycle Manufacturer Business Plan

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Concrete Carbon Parts

Web Plan Summary

Concrete Carbon has a fully implemented website that is generally accessed by individual customers. The purpose of the site is to provide sufficient information regarding the products to make sales. The website does not support online commerce, customers must speak to a human in order to place an order.

6.1 Website Marketing Strategy

Concrete Carbon has been employing pay-per-clicks for the last year through the Google Search engine. This puts Concrete Carbon high up on the hits list when an Internet user types specific words into Google in the search for seatposts, bike parts, etc. This strategy will be continued.

6.2 Development Requirements

As indicated earlier, the site has already been developed.

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