Coach House Bed and Breakfast

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Bed and Breakfast Business Plan

Strategy and Implementation Summary

We commit to creating the best on Tybee Island from the beginning. As a furnished (turn key) operation, we will be able to invest more time and money into the finer things (the extra amenities that go above and beyond those associated with the other Inns on the Island). In most resort areas, parking is a problem. Coach House has off-street parking that will accommodate all guests. These are the extras that people remember, and separate an exceptional lodging from one that is merely okay.

With the right exposure, we believe that an un-tapped market of vacationers can be enticed to Tybee Island and the Coach House. Membership in (an international Web catalog for Inns and B&Bs) will put us in front of millions of computer screens on a daily basis.

The WorldRes partner network allows real-time reservations on today's most popular websites, including AOL, Yahoo!, and Lycos. In addition, WorldRes has developed exclusive relationships with destination and special activity websites and call centers. WorldRes provides a free connection to the SABRE travel agent system, providing access to over 100,000 agents worldwide, as well as to users of Travelocity, one of the most popular online travel sites.

All of this visibility is free, with the exception of a five to ten percent transaction fee for any booking made directly via the service and online; much less expensive, yet more comprehensive than traditional advertising. However, not all B&B patrons are computer-friendly. Therefore, we will be placing seasonal specific advertisements in regional newspapers and major city magazines.

5.1 Competitive Edge

We start with a critical competitive edge: there is no competitor we know of that can offer the convenience and luxury one will find at the Coach House. We have traveled the country and stayed in many B&Bs. We know how to create the climate that others seek when shopping for B&B lodging.

5.2 Sales Strategy

Coach House will sell its rooms directly to repeat customers, as well as via traditional travel agents and through the Internet. All reservations will be handled by Mr. Maesch. Repeat customers will have the privilege of priority reservations during the high season. As mentioned above, the new owners will also list Coach House on, which will make it available to millions of international tourists.

5.2.1 Sales Forecast

Our sales forecast is based on the historical industry trend of Tybee Island and the following rates and occupancy assumptions:

On season (May-Sep)

  • Occupany Rate - 85%
  • Apartment - $200
  • Large Jacuzzi - $175
  • Adjoining Unit - $150
  • Smaller Unit - $125

Off-season (Oct-Apr)

  • Occupany Rate - 45%
  • Apartment - $150
  • Large Jacuzzi - $100
  • Adjoining Unit - $80
  • Smaller Unit - $70
Sales Forecast
2000 2001 2002
Apartment $40,320 $42,336 $44,453
Large Jacuzzi $34,324 $36,040 $37,842
Adjoining Unit $27,140 $28,496 $29,921
Smaller Unit $22,934 $24,081 $25,285
Total Sales $124,718 $130,953 $137,501
Direct Cost of Sales 2000 2001 2002
Apartment $0 $0 $0
Large Jacuzzi $0 $0 $0
Adjoining Unit $0 $0 $0
Smaller Unit $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0

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