Bed and Breakfast Inn Business Plan

The Magnolia Inn website will focus on the features the Inn has to offer. Each room with its unique decor will be on the site as well as pictures of the Inn and the surrounding gardens and grounds over looking the Pacific Ocean. The breakfast menu will be displayed with pictures of the food laid out in the dining room. Room rates will be given with maps on how to get to the Inn. Attractions within 30 miles will be on the site and other local color will be shown. Reservations can be made online if the consumer wishes to do so.

6.1 Website Marketing Strategy

Our website marketing strategy will focus on professional couples who are looking for a vacation destination that is both close and elegant. The Bay area will be our main focal point. The Magnolia will promote through our website by using:

• Detailed photos of the Inn and surrounding area.
• Price list of our rooms and a menu of our breakfast.
• Maps from many points of the Bay area that lead to the Inn.

6.2 Development Requirements

Co-owner Nancy Anderson will develop the website. The site itself will take several months to develop and it will be an ongoing effort to add new information to the site as we see necessary. Nancy has a degree in computer science and extensive experience working with websites. Every aspect of the site will be handled by Nancy including company logo, Web page format, and maintenance of the site. AOL Web services will host the site.