Business Cashflow Solutions, Inc.
Strategy and Implementation Summary
Business Cashflow Solutions, Inc. will focus its marketing and sales on the Richmond-Petersburg area. In addition, we will make sales calls throughout Virginia, and maintain a website for nationwide sales prospecting.
The target customers are retail stores and service industries.
5.1 Strategy Pyramid
Our marketing will revolve around direct targeted mailings, Internet marketing to retail and service businesses, and speaking opportunities at the local level.
- Direct mailing: We will retain the services of a local company that specializes in direct mail promotions. Mailings will be targeted to business types and geographic areas.
- Internet marketing: A comprehensive website will feature services, pricing, and contact information. We will contract the services of The Omni Group, who specializes in driving targeted traffic to Internet storefronts, to promote our site.
- Speaking opportunities: We will seek out and solicit opportunities to speak at industry association meetings, business seminars, etc.
5.2 Sales Strategy
Our pricing will follow the models set out by ZZZZ. Some services are a set rate which pay a commission to our company (such is the case with Electronic Check Recovery, for example). Example pricing is included as an attachment to this business plan.
**Attachments not available for this sample plan.
5.3 Promotion Strategy
We will be contracting with a local agency to provide direct mailings. Promotional items will be left at sales calls to keep our name in front of the prospect. We will also focus on speaking opportunities at local organizations.
5.4 Value Proposition
The sales in our business will revolve around the direct efforts of XYXY. Initially, XYXY will be spending 20 hours per week cold-calling businesses to develop customer relationships.
Additional sales efforts will be directed to leads generated by our website and direct mailings. It is important that we respond promptly to these leads, as these customers will be ready to make a buying decision.
5.4.1 Sales Forecast
The following chart and table give a run-down on forecasted sales. We expect a minimum growth of 10% per month for the first 18 months, leveling off at $10,000 per month during the third year.
In our business, the services we provide also have recurring monthly fees included. The sales forecast incorporates in these recurring fee into the new sales for the total sales volume. In the following table, we refer to all sales as one group.
|Year 1||Year 2||Year 3|
|Recurring and New||$38,000||$109,700||$120,000|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Recurring and New||$0||$0||$0|
|Subtotal Direct Cost of Sales||$0||$0||$0|