The Athlete's Foot
Company Summary
The Athlete’s Foot sells quality athletic footwear for the entire family, specializing in running shoes and accessories. We have selected a location in a renovated shopping center anchored by Fresh Market, Bed Bath and Beyond, Blockbuster Video, and four restaurants. The balance of tenants caters primarily to children. The quality of our customer service and the lack of competition in the city will allow us to quickly become the footwear headquarters for the local individual athlete and various teams, leagues and schools. This Athlete’s Foot store, while part of a worldwide chain, will be family owned and operated.
2.1 Start-up Summary
The start-up costs include:
- Store build out the store and operations
- Inventory control, (computers and cash registers)
- The foot scanner and fixture
- Opening inventory
- Franchise Fee.
Start-up costs will be financed through a combination of owner investment, short-term loans and lines of credit, and long-term borrowing. The start-up chart and table show the distribution of the planned financing.
| Start-up Funding | |
| Start-up Expenses to Fund | $58,000 |
| Start-up Assets to Fund | $184,000 |
| Total Funding Required | $242,000 |
| Assets | |
| Non-cash Assets from Start-up | $156,000 |
| Cash Requirements from Start-up | $28,000 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $28,000 |
| Total Assets | $184,000 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $20,000 |
| Long-term Liabilities | $150,000 |
| Accounts Payable (Outstanding Bills) | $2,000 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $172,000 |
| Capital | |
| Planned Investment | |
| Investor 1 HKL | $70,000 |
| Investor 2 | $0 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $70,000 |
| Loss at Start-up (Start-up Expenses) | ($58,000) |
| Total Capital | $12,000 |
| Total Capital and Liabilities | $184,000 |
| Total Funding | $242,000 |
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Accountant | $1,000 |
| Legal | $2,500 |
| Stationery etc. | $1,000 |
| Architect / Design Assistance | $2,500 |
| Training | $3,000 |
| Insurance | $600 |
| Security Deposit & 1st Months Rent | $4,700 |
| Pre-opening Marketing | $5,000 |
| Franchise Fee | $25,000 |
| Misc. / Contingency | $12,700 |
| Total Start-up Expenses | $58,000 |
| Start-up Assets | |
| Cash Required | $28,000 |
| Start-up Inventory | $85,000 |
| Other Current Assets | $1,000 |
| Long-term Assets | $70,000 |
| Total Assets | $184,000 |
| Total Requirements | $242,000 |
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