Strategy and Implementation Summary
Martini Astrology and Tarot will focus primarily on Eugene and surrounding cities. The target customer is usually someone who would like a tarot or astrology reading, and would like to continue consulting my services in the future.
5.1 Marketing Strategy
My target market will be mainly people under the age of 40 who would like to get a tarot or astrology reading for entertainment purposes. In the beginning, I will target people in the downtown area who would like to have a quick tarot reading for $10 to $20. Once they have gotten one reading from me, I will inform them of my astrology services.
5.1.1 Positioning Statement
For clients who would like an astrology or tarot reading, Martini offers specialized, well-proven expertise. Unlike online companies, readings will be face-to-face and reasonably priced.
5.1.2 Pricing Strategy
My prices will be competitive, ranging anywhere from $10, for a quick 10 minute reading, to $25 and higher for an astrology chart print out and summary.
5.1.3 Promotion Strategy
Martini must generate and manage speaking opportunities at fairs, festivals, parties, and other arenas. The company will depend on retail traffic at it's location, and word of mouth until a client base is formed, then will begin advertising with fliers, brochures, and classified advertisements in smaller periodicals.
5.2 Sales Strategy
Sales in our business is client service. It is a repeat business. One doesn't sell an astrology and tarot company, one develops a reputation that gains the trust and respect of clients.
5.2.1 Sales Forecast
The Sales Forecast table and chart give a run-down on forecasted sales. I expect holidays such as Halloween, Christmas, and New Year's Eve to be my biggest sales events, which will include being hired for parties and festivals. The first year sales forecast includes the general ramp-up expected as the business gets going.