ASP Software Developer Business Plan

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KnaelHaed ASPware, Inc.

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Paid Membership 0% 800 1,000 1,500 2,200 2,700 3,000 3,500 3,800 4,200 4,700 5,000 5,000
Customized Model 0% 25 35 45 55 65 75 85 95 105 105 214 225
Advertisement 0% 2,000 2,800 3,500 4,200 4,600 5,000 5,500 6,300 7,000 7,800 8,600 10,000
Total Unit Sales 2,825 3,835 5,045 6,455 7,365 8,075 9,085 10,195 11,305 12,605 13,814 15,225
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Paid Membership $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Customized Model $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00
Advertisement $1.32 $1.32 $1.32 $1.32 $1.32 $1.32 $1.32 $1.32 $1.32 $1.32 $1.32 $1.32
Sales
Paid Membership $40,000 $50,000 $75,000 $110,000 $135,000 $150,000 $175,000 $190,000 $210,000 $235,000 $250,000 $250,000
Customized Model $25,000 $35,000 $45,000 $55,000 $65,000 $75,000 $85,000 $95,000 $105,000 $105,000 $214,000 $225,000
Advertisement $2,640 $3,696 $4,620 $5,544 $6,072 $6,600 $7,260 $8,316 $9,240 $10,296 $11,352 $13,200
Total Sales $67,640 $88,696 $124,620 $170,544 $206,072 $231,600 $267,260 $293,316 $324,240 $350,296 $475,352 $488,200
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Paid Membership 20.00% $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
Customized Model 60.00% $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00
Advertisement 20.00% $0.26 $0.26 $0.26 $0.26 $0.26 $0.26 $0.26 $0.26 $0.26 $0.26 $0.26 $0.26
Direct Cost of Sales
Paid Membership $8,000 $10,000 $15,000 $22,000 $27,000 $30,000 $35,000 $38,000 $42,000 $47,000 $50,000 $50,000
Customized Model $5,000 $7,000 $9,000 $11,000 $13,000 $15,000 $17,000 $19,000 $21,000 $21,000 $42,800 $45,000
Advertisement $528 $739 $924 $1,109 $1,214 $1,320 $1,452 $1,663 $1,848 $2,059 $2,270 $2,640
Subtotal Direct Cost of Sales $13,528 $17,739 $24,924 $34,109 $41,214 $46,320 $53,452 $58,663 $64,848 $70,059 $95,070 $97,640
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
President 0% $5,467 $5,467 $5,467 $5,467 $5,467 $5,467 $5,467 $5,467 $5,467 $5,467 $5,467 $5,467
Vice-President 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
General Administrative Assistant 0% $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700
IT Staff 1 0% $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300
IT Staff 2 0% $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300 $2,300
Total People 5 5 5 5 5 5 5 5 5 5 5 5
Total Payroll $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $67,640 $88,696 $124,620 $170,544 $206,072 $231,600 $267,260 $293,316 $324,240 $350,296 $475,352 $488,200
Direct Cost of Sales $13,528 $17,739 $24,924 $34,109 $41,214 $46,320 $53,452 $58,663 $64,848 $70,059 $95,070 $97,640
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $13,528 $17,739 $24,924 $34,109 $41,214 $46,320 $53,452 $58,663 $64,848 $70,059 $95,070 $97,640
Gross Margin $54,112 $70,957 $99,696 $136,435 $164,858 $185,280 $213,808 $234,653 $259,392 $280,237 $380,282 $390,560
Gross Margin % 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00%
Expenses
Payroll $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767
Marketing/Promotion $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800
Utilities $320 $320 $320 $320 $320 $320 $320 $320 $320 $320 $320 $320
Insurance $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Research and Development $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700
Outsourced Offshore Labor $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Website/Server/Hosting Expenses 15% $500 $500 $500 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Contracts/Consultants $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Total Operating Expenses $28,387 $28,387 $28,387 $28,887 $28,887 $28,887 $28,887 $28,887 $28,887 $28,887 $28,887 $28,887
Profit Before Interest and Taxes $25,725 $42,570 $71,309 $107,549 $135,971 $156,393 $184,921 $205,766 $230,505 $251,350 $351,395 $361,673
EBITDA $25,725 $42,570 $71,309 $107,549 $135,971 $156,393 $184,921 $205,766 $230,505 $251,350 $351,395 $361,673
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $7,718 $12,771 $21,393 $32,265 $40,791 $46,918 $55,476 $61,730 $69,152 $75,405 $105,418 $108,502
Net Profit $18,008 $29,799 $49,917 $75,284 $95,180 $109,475 $129,445 $144,036 $161,354 $175,945 $245,976 $253,171
Net Profit/Sales 26.62% 33.60% 40.05% 44.14% 46.19% 47.27% 48.43% 49.11% 49.76% 50.23% 51.75% 51.86%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $67,640 $88,696 $124,620 $170,544 $206,072 $231,600 $267,260 $293,316 $324,240 $350,296 $475,352 $488,200
Subtotal Cash from Operations $67,640 $88,696 $124,620 $170,544 $206,072 $231,600 $267,260 $293,316 $324,240 $350,296 $475,352 $488,200
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $67,640 $88,696 $124,620 $170,544 $206,072 $231,600 $267,260 $293,316 $324,240 $350,296 $475,352 $488,200
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767 $16,767
Bill Payments $1,096 $33,174 $42,657 $58,622 $79,014 $94,500 $105,881 $121,431 $132,967 $146,502 $159,418 $212,797
Subtotal Spent on Operations $17,862 $49,941 $59,424 $75,389 $95,781 $111,267 $122,648 $138,197 $149,733 $163,268 $176,185 $229,564
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $17,862 $49,941 $59,424 $75,389 $95,781 $111,267 $122,648 $138,197 $149,733 $163,268 $176,185 $229,564
Net Cash Flow $49,778 $38,755 $65,196 $95,155 $110,291 $120,333 $144,612 $155,119 $174,507 $187,028 $299,167 $258,636
Cash Balance $109,778 $148,533 $213,729 $308,884 $419,175 $539,508 $684,121 $839,240 $1,013,746 $1,200,774 $1,499,941 $1,758,577

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $60,000 $109,778 $148,533 $213,729 $308,884 $419,175 $539,508 $684,121 $839,240 $1,013,746 $1,200,774 $1,499,941 $1,758,577
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $60,000 $109,778 $148,533 $213,729 $308,884 $419,175 $539,508 $684,121 $839,240 $1,013,746 $1,200,774 $1,499,941 $1,758,577
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $60,000 $109,778 $148,533 $213,729 $308,884 $419,175 $539,508 $684,121 $839,240 $1,013,746 $1,200,774 $1,499,941 $1,758,577
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $31,770 $40,726 $56,006 $75,877 $90,988 $101,846 $117,013 $128,096 $141,249 $152,331 $205,522 $210,987
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $31,770 $40,726 $56,006 $75,877 $90,988 $101,846 $117,013 $128,096 $141,249 $152,331 $205,522 $210,987
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $31,770 $40,726 $56,006 $75,877 $90,988 $101,846 $117,013 $128,096 $141,249 $152,331 $205,522 $210,987
Paid-in Capital $120,710 $120,710 $120,710 $120,710 $120,710 $120,710 $120,710 $120,710 $120,710 $120,710 $120,710 $120,710 $120,710
Retained Earnings ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710) ($60,710)
Earnings $0 $18,008 $47,807 $97,723 $173,007 $268,187 $377,662 $507,107 $651,144 $812,497 $988,442 $1,234,419 $1,487,590
Total Capital $60,000 $78,008 $107,807 $157,723 $233,007 $328,187 $437,662 $567,107 $711,144 $872,497 $1,048,442 $1,294,419 $1,547,590
Total Liabilities and Capital $60,000 $109,778 $148,533 $213,729 $308,884 $419,175 $539,508 $684,121 $839,240 $1,013,746 $1,200,774 $1,499,941 $1,758,577
Net Worth $60,000 $78,008 $107,807 $157,723 $233,007 $328,187 $437,662 $567,107 $711,144 $872,497 $1,048,442 $1,294,419 $1,547,590

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