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ASP B2B Technology Business Plan

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Discover Productions

Company Summary

Founded in 1979, Discover Productions began in November 1992 to provide a new innovative role in the ASP technology market. The company began marketing turn-key Web-based Internet computing solutions to businesses entering the fast paced ever-changing World Wide Web.

Discover Productions is a privately held Ohio C-Corporation, with principal offices located in Cleveland, Ohio. This facility of 10,000 square feet serves as an administration and development facility. It includes two development offices, a conference room, a computer center, and a reception area. This new facility was opened in November 1999 and helps to provide customers with state-of-the-art networks and backup facilities. With the additional funding, the company plans to open a marketing and sales office in Cleveland, Ohio, and begin developing new Web-based applications.

2.1 Company History

Discover Productions provides its customers with the necessary tools to maximize their company efficiency and increase their profitability.  These include Web-based technologies such as e-commerce, Web development, a co-location computing facility, software integration, disaster recovery, and other Web applications that are critical to a customer’s business. Discover Productions also provides remote support in maintaining networks and software for customers as needed.

In today’s growing business, companies need computer and Internet service to increase growth, Discover Productions works with companies providing turn-key computing solutions for their office environment and Internet access. Management of Web services and a customer’s office computing environment can be done remotely from the Discover Productions head office allowing a cost effective solution for small to mid-size companies who need computing management.

Asp b2b technology business plan, company summary chart image

Past Performance
FY 1998 FY 1999 FY 2000
Sales $0 $0 $500,000
Gross Margin $0 $0 $400,000
Gross Margin % 0.00% 0.00% 80.00%
Operating Expenses $0 $0 $200,000
Collection Period (days) 0 0 18
Balance Sheet
FY 1998 FY 1999 FY 2000
Current Assets
Cash $0 $0 $30,000
Accounts Receivable $0 $0 $40,000
Other Current Assets $0 $0 $5,000
Total Current Assets $0 $0 $75,000
Long-term Assets
Long-term Assets $0 $0 $100,000
Accumulated Depreciation $0 $0 $20,000
Total Long-term Assets $0 $0 $80,000
Total Assets $0 $0 $155,000
Current Liabilities
Accounts Payable $0 $0 $30,000
Current Borrowing $0 $0 $5,000
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $0 $0 $35,000
Long-term Liabilities $0 $0 $50,000
Total Liabilities $0 $0 $85,000
Paid-in Capital $0 $0 $25,000
Retained Earnings $0 $0 $45,000
Earnings $0 $0 $0
Total Capital $0 $0 $70,000
Total Capital and Liabilities $0 $0 $155,000
Other Inputs
Payment Days 0 0 30
Sales on Credit $0 $0 $400,000
Receivables Turnover 0.00 0.00 10.00

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