Fantastic Florals
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Tulips and Roses | 0% | 2,000 | 3,000 | 2,500 | 1,500 | 3,000 | 2,500 | 3,000 | 2,200 | 1,600 | 1,700 | 1,800 | 3,500 |
| Arranged Flowers 1 | 0% | 350 | 500 | 500 | 400 | 350 | 500 | 350 | 500 | 350 | 300 | 300 | 600 |
| Arranged Flowers 2 | 0% | 350 | 500 | 500 | 400 | 350 | 500 | 350 | 500 | 350 | 300 | 300 | 600 |
| Silk Scarf | 0% | 600 | 1,000 | 600 | 600 | 1,000 | 1,000 | 1,100 | 1,200 | 800 | 800 | 800 | 1,300 |
| Other hair accessories | 0% | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 |
| Other/seasonal bouquet | 0% | 500 | 800 | 700 | 500 | 800 | 850 | 600 | 850 | 500 | 500 | 600 | 1,000 |
| Catalog Sales | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Unit Sales | 4,800 | 6,800 | 5,800 | 4,400 | 6,500 | 6,350 | 6,400 | 6,250 | 4,600 | 4,600 | 4,800 | 8,000 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Tulips and Roses | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | $2.25 | |
| Arranged Flowers 1 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | $18.99 | |
| Arranged Flowers 2 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | $39.99 | |
| Silk Scarf | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | $15.99 | |
| Other hair accessories | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | $9.99 | |
| Other/seasonal bouquet | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | |
| Catalog Sales | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | |
| Sales | |||||||||||||
| Tulips and Roses | $4,500 | $6,750 | $5,625 | $3,375 | $6,750 | $5,625 | $6,750 | $4,950 | $3,600 | $3,825 | $4,050 | $7,875 | |
| Arranged Flowers 1 | $6,646 | $9,495 | $9,495 | $7,596 | $6,646 | $9,495 | $6,646 | $9,495 | $6,646 | $5,697 | $5,697 | $11,394 | |
| Arranged Flowers 2 | $13,997 | $19,995 | $19,995 | $15,996 | $13,997 | $19,995 | $13,997 | $19,995 | $13,997 | $11,997 | $11,997 | $23,994 | |
| Silk Scarf | $9,594 | $15,990 | $9,594 | $9,594 | $15,990 | $15,990 | $17,589 | $19,188 | $12,792 | $12,792 | $12,792 | $20,787 | |
| Other hair accessories | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | $9,990 | |
| Other/seasonal bouquet | $29,995 | $47,992 | $41,993 | $29,995 | $47,992 | $50,992 | $35,994 | $50,992 | $29,995 | $29,995 | $35,994 | $59,990 | |
| Catalog Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Sales | $74,722 | $110,212 | $96,692 | $76,546 | $101,365 | $112,087 | $90,966 | $114,610 | $77,020 | $74,296 | $80,520 | $134,030 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Tulips and Roses | 66.66% | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 | $1.50 |
| Arranged Flowers 1 | 63.14% | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 | $11.99 |
| Arranged Flowers 2 | 70.00% | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 | $27.99 |
| Silk Scarf | 53.16% | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 | $8.50 |
| Other hair accessories | 65.07% | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 | $6.50 |
| Other/seasonal bouquet | 70.00% | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 | $41.99 |
| Catalog Sales | 66.66% | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Direct Cost of Sales | |||||||||||||
| Tulips and Roses | $3,000 | $4,500 | $3,750 | $2,250 | $4,500 | $3,750 | $4,500 | $3,300 | $2,400 | $2,550 | $2,700 | $5,249 | |
| Arranged Flowers 1 | $4,197 | $5,995 | $5,995 | $4,796 | $4,197 | $5,995 | $4,197 | $5,995 | $4,197 | $3,597 | $3,597 | $7,194 | |
| Arranged Flowers 2 | $9,797 | $13,996 | $13,996 | $11,197 | $9,797 | $13,996 | $9,797 | $13,996 | $9,797 | $8,398 | $8,398 | $16,796 | |
| Silk Scarf | $5,100 | $8,500 | $5,100 | $5,100 | $8,500 | $8,500 | $9,350 | $10,200 | $6,800 | $6,800 | $6,800 | $11,050 | |
| Other hair accessories | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | |
| Other/seasonal bouquet | $20,997 | $33,594 | $29,395 | $20,997 | $33,594 | $35,694 | $25,196 | $35,694 | $20,997 | $20,997 | $25,196 | $41,993 | |
| Catalog Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Direct Cost of Sales | $49,591 | $73,086 | $64,737 | $50,840 | $67,089 | $74,436 | $59,540 | $75,686 | $50,691 | $48,842 | $53,191 | $88,783 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Production/Fulfillment | 0% | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 |
| Sales and Marketing | 0% | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 |
| Administration | 0% | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 |
| Total People | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
| Total Payroll | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $74,722 | $110,212 | $96,692 | $76,546 | $101,365 | $112,087 | $90,966 | $114,610 | $77,020 | $74,296 | $80,520 | $134,030 | |
| Direct Cost of Sales | $49,591 | $73,086 | $64,737 | $50,840 | $67,089 | $74,436 | $59,540 | $75,686 | $50,691 | $48,842 | $53,191 | $88,783 | |
| Shipping, etc. | $3,000 | $3,060 | $3,121 | $3,184 | $3,247 | $3,312 | $3,378 | $3,446 | $3,515 | $3,585 | $3,657 | $3,730 | |
| Total Cost of Sales | $52,591 | $76,146 | $67,858 | $54,024 | $70,336 | $77,748 | $62,918 | $79,132 | $54,206 | $52,427 | $56,848 | $92,513 | |
| Gross Margin | $22,131 | $34,066 | $28,834 | $22,522 | $31,029 | $34,339 | $28,048 | $35,478 | $22,814 | $21,869 | $23,672 | $41,517 | |
| Gross Margin % | 29.62% | 30.91% | 29.82% | 29.42% | 30.61% | 30.64% | 30.83% | 30.96% | 29.62% | 29.44% | 29.40% | 30.98% | |
| Expenses | |||||||||||||
| Payroll | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | |
| Marketing/Promotion | $6,355 | $7,788 | $7,160 | $6,257 | $7,279 | $7,676 | $6,720 | $7,815 | $6,290 | $6,180 | $6,395 | $8,540 | |
| Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rent | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | $1,300 | |
| Utilities | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Insurance | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
| Payroll Taxes | 18% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Operating Expenses | $12,055 | $13,488 | $12,860 | $11,957 | $12,979 | $13,376 | $12,420 | $13,515 | $11,990 | $11,880 | $12,095 | $14,240 | |
| Profit Before Interest and Taxes | $10,076 | $20,578 | $15,974 | $10,565 | $18,050 | $20,963 | $15,628 | $21,963 | $10,824 | $9,989 | $11,577 | $27,277 | |
| EBITDA | $10,076 | $20,578 | $15,974 | $10,565 | $18,050 | $20,963 | $15,628 | $21,963 | $10,824 | $9,989 | $11,577 | $27,277 | |
| Interest Expense | $282 | $273 | $264 | $255 | $245 | $236 | $227 | $218 | $208 | $199 | $190 | $181 | |
| Taxes Incurred | $2,938 | $6,091 | $4,713 | $3,093 | $5,341 | $6,218 | $4,620 | $6,523 | $3,185 | $2,937 | $3,416 | $8,129 | |
| Net Profit | $6,856 | $14,213 | $10,997 | $7,217 | $12,463 | $14,509 | $10,781 | $15,221 | $7,431 | $6,853 | $7,971 | $18,967 | |
| Net Profit/Sales | 9.17% | 12.90% | 11.37% | 9.43% | 12.30% | 12.94% | 11.85% | 13.28% | 9.65% | 9.22% | 9.90% | 14.15% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $56,042 | $82,659 | $72,519 | $57,410 | $76,024 | $84,065 | $68,225 | $85,957 | $57,765 | $55,722 | $60,390 | $100,523 | |
| Cash from Receivables | $0 | $623 | $18,976 | $27,440 | $24,005 | $19,343 | $25,431 | $27,846 | $22,939 | $28,339 | $19,232 | $18,626 | |
| Subtotal Cash from Operations | $56,042 | $83,282 | $91,495 | $84,850 | $100,029 | $103,408 | $93,655 | $113,803 | $80,704 | $84,061 | $79,622 | $119,148 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $56,042 | $83,282 | $91,495 | $84,850 | $100,029 | $103,408 | $93,655 | $113,803 | $80,704 | $84,061 | $79,622 | $119,148 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | |
| Bill Payments | $6,895 | $113,925 | $114,489 | $73,015 | $53,489 | $101,543 | $100,004 | $63,364 | $109,569 | $41,694 | $62,371 | $75,757 | |
| Subtotal Spent on Operations | $10,495 | $117,525 | $118,089 | $76,615 | $57,089 | $105,143 | $103,604 | $66,964 | $113,169 | $45,294 | $65,971 | $79,357 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | $1,111 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $11,606 | $118,636 | $119,200 | $77,726 | $58,200 | $106,254 | $104,715 | $68,075 | $114,280 | $46,405 | $67,082 | $80,468 | |
| Net Cash Flow | $44,435 | ($35,354) | ($27,705) | $7,124 | $41,829 | ($2,846) | ($11,060) | $45,727 | ($33,577) | $37,656 | $12,541 | $38,680 | |
| Cash Balance | $114,435 | $79,081 | $51,376 | $58,500 | $100,328 | $97,483 | $86,423 | $132,150 | $98,574 | $136,230 | $148,770 | $187,451 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $70,000 | $114,435 | $79,081 | $51,376 | $58,500 | $100,328 | $97,483 | $86,423 | $132,150 | $98,574 | $136,230 | $148,770 | $187,451 |
| Accounts Receivable | $0 | $18,681 | $45,611 | $50,808 | $42,504 | $43,840 | $52,518 | $49,829 | $50,636 | $46,952 | $37,187 | $38,085 | $52,967 |
| Inventory | $0 | $49,591 | $73,086 | $64,737 | $50,840 | $67,089 | $74,436 | $59,540 | $75,686 | $50,691 | $48,842 | $53,191 | $88,783 |
| Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Current Assets | $70,000 | $182,707 | $197,778 | $166,920 | $151,844 | $211,257 | $224,437 | $195,792 | $258,472 | $196,217 | $222,259 | $240,046 | $329,200 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Accumulated Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $70,000 | $182,707 | $197,778 | $166,920 | $151,844 | $211,257 | $224,437 | $195,792 | $258,472 | $196,217 | $222,259 | $240,046 | $329,200 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $3,100 | $110,062 | $112,031 | $71,287 | $50,104 | $98,165 | $97,948 | $59,633 | $108,203 | $39,628 | $59,927 | $70,855 | $142,153 |
| Current Borrowing | $35,000 | $33,889 | $32,778 | $31,667 | $30,556 | $29,445 | $28,334 | $27,223 | $26,112 | $25,001 | $23,890 | $22,779 | $21,668 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $38,100 | $143,951 | $144,809 | $102,954 | $80,660 | $127,610 | $126,282 | $86,856 | $134,315 | $64,629 | $83,817 | $93,634 | $163,821 |
| Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $38,100 | $143,951 | $144,809 | $102,954 | $80,660 | $127,610 | $126,282 | $86,856 | $134,315 | $64,629 | $83,817 | $93,634 | $163,821 |
| Paid-in Capital | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 |
| Retained Earnings | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) | ($3,100) |
| Earnings | $0 | $6,856 | $21,069 | $32,066 | $39,283 | $51,747 | $66,255 | $77,036 | $92,257 | $99,688 | $106,541 | $114,512 | $133,480 |
| Total Capital | $31,900 | $38,756 | $52,969 | $63,966 | $71,183 | $83,647 | $98,155 | $108,936 | $124,157 | $131,588 | $138,441 | $146,412 | $165,380 |
| Total Liabilities and Capital | $70,000 | $182,707 | $197,778 | $166,920 | $151,844 | $211,257 | $224,437 | $195,792 | $258,472 | $196,217 | $222,259 | $240,046 | $329,200 |
| Net Worth | $31,900 | $38,756 | $52,969 | $63,966 | $71,183 | $83,647 | $98,155 | $108,936 | $124,157 | $131,588 | $138,441 | $146,412 | $165,380 |
By 
