Hart Fraeme Gallery is currently developing a website at the address http://www.HartFraemeGallery.com. This website will serve three purposes:
The biggest marketing opportunity that Hart Fraeme Gallery has is offered through publishers and artists. To support their dealers, many artists and publishers promote exchanging links. This not only directs customers to local dealers, but also helps improve ranking on search engines.
Hart Fraeme Gallery will also include the website address on all stationery, including letterhead, business cards, and order forms, as well as in all advertisements and on shipping containers.
Hart Fraeme Gallery has already secured hosting with a local provider, Berry Bros, Inc. Berry Bros will provide the required technical services, including FTP support and security. Additionally, they will prepare a monthly statistical usage report for use in analyzing and improving web usage.
Website design and development will be handled by Andrew Johnson, an independent Web developer who specializes in dynamic multimedia databases. Early meetings with Mr. Johnson have been productive, and he is confident that the website will be finished by August of 2005.
Basic website maintenance, including updates and data entry will be handled by Hart Fraeme Gallery staff. Mr. Johnson has proposed creating a simple tool that will greatly speed data entry by allowing Hart Fraeme Gallery staff to add, remove, and edit database material, rather than relying on Mr. Johnson for any changes. Site content, such as images and text will be maintained by Mr. Fraeme, who is proficient with several computer languages, including HTML and ASP.