Hart Fraeme Gallery will focus on two things: art and framing. Specifically, the business will design and build custom picture frames, as well as sell both framed and unframed open-, limited-edition and original art from a variety of artists and publishers.
Typically, picture frames involve several elements, such as moulding, matboard, glass, et cetera. Custom framing allows the customer to pick each element individually, to create a frame that uniquely matches their tastes. There is a great variety of materials available, both direct from the manufacturers as well as from various distributors.
Artwork comes in a variety of styles, such as landscape, abstract, and portraiture, and in a variety of mediums, on a variety of surfaces, such as oil on canvas, acrylic on Masonite, and more. Additionally, print art is created in one of many ways, including lithograph, giclée, serigraph, and others. Finally, art is available to the trade from a myriad of sources, including individual artists, local and national publishers, et cetera.