Art Film Theater Business Plan

The products and services provided by the Cinematheque will all complement the main mission of the organization, to provide a cultural alternative to the commercial film going experience. The standards of quality of the merchandise and services presented will be based on creativity and imagination, culminating in a unique experience unavailable even in other cinema venues. Where else can you find “Food & Film”, “Yoga & Film”, “Cafe Con Cinema” and other creative programming and products that combine the intriguing and sometimes provocative aspects of our diversified local culture, supplemented by high quality marketing materials that serve as educational souvenirs and reference material? Only at the Miami Beach Cinematheque.

Here are several categories of our services:

1. Our programming will provide a wide variety of areas and specializes in catering to target markets.
2. Our bookstore provides a research environment with new, used, and antiquarian books, as well as international newspapers.
3. Our gallery is a showcase for international artists specializing in moving images, photography, graphics related to film, and related arts. Monthly changes in the installations will keep the look of the Cinematheque fresh and alive, and will attract repeat visitors.
4. Our Main Room makes an unusual “boutique-style” meeting space for corporations, private parties, private film screenings, and films in progress dailies viewing.
5. The Florida Room, the in-house production entity, makes images that fit into the fabric of the Cinematheque activities. Businesses will love to be involved when they see what our image makers can do for them, and see how their customized message relates to our audience.

Here are a few of our product categories:

1. The programming will be supplemented by souvenirs such as postcards with images from the Cinematheque Archive which are tied into the themes of the Cinematheque. Many of these items will also be excellent examples of Miami Beach souvenirs.  
2. The Bookstore will have its own line of products such as bookmarks and agendas.
3. The Gallery will feature high styled but practical design items such as yoga mats, candle and insense sets.
4. The Cafe will have candies and baked goods from all over the world, and packaged items, worthy of a special trip, to take away. (The items are made off-site and delivered by a licensed provider.)

(See below example Cinematheque Concession Menu)

Cinematheque Concession Menu

The international specialties at the Cinematheque are from a wide range
of countries, and many are available for take-out or mail order.

“The Classic Concessions”

FRESH POPCORN out of The Cinematheque Box
CINEMATHEQUE SODAS made from natural Italian syrups, juices & spritzer
FROZEN SORBETTO in oranges, limes, lemons, and coconuts
INTERNATIONAL CANDIES & CHOCOLATES

Coffees, teas, and accompaniments from around the world to remind you of home

(See below example products available on-site or on-line) 

Miami Beach Cinematheque On-Line and On-site Shopping in development.

The Bookstore/Gallery Line

• Postcards of the Cinematheque Archive
• Postcard Set
• MBFS Posters
• Bookmark Set
• Cinematheque Agenda
• The Beach Towel/Blanket
• The T-shirts

The “Yoga & Film” Line

• The “Yoga & Film” Mat
• The “Yoga & Film” Incense Set
• The “Yoga & Film” Candle Set
• The “Yoga & Film” CD

The Cinematheque Concessions

• The Cinematheque Boxes
• The “International Festival of Sweets” Box
• The “Classic Concessions” Box
• The Coffee & Tea Box
• The Customized “Boxed Social”