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EcoAquatics

Executive Summary

EcoAquatics is the hobbyist business of a high-school sophomore.  Its main goal is to offer its owner a way to pursue an interesting hobby and turn that into a small part-time business to provide her with the economic benefits that other students her age get from less interesting part-time jobs.

EcoAquatics will manage saltwater aquariums for its clients.  We will help every step of the way, from setting up the aquarium, to cleaning it, maintaining it, and feeding the fish.  Depending on the client, they can go step by step along with us, or simply enjoy the finished product.

Our service can be used for a range of needs, from those who have never had an aquarium before and need step by step help, to someone who is an expert but does not have time to do everything.  We will tell our clients the truth and not let them get something that will not thrive in their specific tank environment.

In the early stages of the business, the owner will focus on offering services to family and friends.  Later, the company will expand to offer services to small businesses in the Eugene, Oregon area.  Since this is a small hobbyist business, the start-up expenses are minimal.  Start-up will be funded through an interest-free loan from a family friend.  The loan will be repaid in year three.

As this business plan is written, EcoAquatics is properly registered with the state of Oregon and has been maintaining the aquarium of its first client for four months.

Aquarium services business plan, executive summary chart image

1.1 Mission

EcoAquatics is a hobbyist business intended to give its owner a way to develop environmentally-sound aquariums, sensitive to the potential ecological dangers of the aquarium hobby worldwide, on a small scale appropriate to a high school student’s infrastructure and reach.  It should be fun, rewarding, full of learning, good for the clients, and good for the owner.

1.2 Keys to Success

    1. Maintain the vision of a part-time hobbyist business, moving only slowly and appropriately up.

 

  1. Always be up-to-date on the environmental impact of home and office aquariums.

1.3 Objectives

    • For the short term, the main objective is to extend my aquarium hobby by building and maintaining a few aquariums outside my home with selected close-in clients who will work with me in a friendly way.  I don’t want to pretend this a full-time business with completely normal business motivations.

 

  • On the longer term, develop this into a business that can help me support myself through high school and college, generating a part-time income from a part-time endeavor that relates vocation to avocation.

Company Summary

EcoAquatics is starting very small, with the intention that it will be there later on, with a few key reference clients, when it is time to grow.

2.1 Start-up Summary

We have the advantage of a very simple start-up.  There is no equipment needed, no rent, not even a phone line.  Because we are purposely focusing on just a few clients who are friends and family, we don’t need sales literature.  The cost is the registration with the State of Oregon.

Aquarium services business plan, company summary chart image

Start-up Funding
Start-up Expenses to Fund $50
Start-up Assets to Fund $0
Total Funding Required $50
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $0
Additional Cash Raised $0
Cash Balance on Starting Date $0
Total Assets $0
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Self investment from savings $50
Other $0
Additional Investment Requirement $0
Total Planned Investment $50
Loss at Start-up (Start-up Expenses) ($50)
Total Capital $0
Total Capital and Liabilities $0
Total Funding $50
Start-up
Requirements
Start-up Expenses
Legal $50
Expensed Equipment $0
Other $0
Total Start-up Expenses $50
Start-up Assets
Cash Required $0
Other Current Assets $0
Long-term Assets $0
Total Assets $0
Total Requirements $50

2.2 Company Ownership

EcoAquatics is registered in the State of Oregon, Lane County, as a fictitious business name.  The business is owned and operated entirely by Megan Berry, who turned 15 a couple months before it was founded. 

Services

EcoAquatics will manage saltwater aquariums for its clients.  We will help every step of the way, from setting up the aquarium, to cleaning it, maintaining it, and feeding the fish.  Depending on the client, they can go step by step along with us, or simply enjoy the finished product. 

We will help clients make choices that will not harm the environment in any way.  We understand that sometimes this hobby can be damaging to the reefs we are trying to simulate.  One of our main goals is to help our clients understand this, and choose reef friendly inhabitants. 

The client must pay for equipment, supplies, and inhabitants, directly through the supplier, using their credit cards or accounts with local retailers.  We are not going to buy and resell, just direct purchases. 

We will focus on saltwater tanks only.  Freshwater tanks are easier and require less maintenance.  Saltwater takes advantage of what we know how to do.  Furthermore, saltwater tanks are more likely to have features, colors, and visuals that enhance an office appearance. 

We will customize the aquarium to match the client’s budget.  We will help our clients decide whether they want a fish-only or a reef tank, while we have an emphasis on reef aquariums, we can do both.  We will also make sure that all the inhabitants of the tank are compatible with each other, the size of  the aquarium, and the equipment in it.  We can offer advice on the best equipment and find the best deal.  We will discuss what type of equipment and inhabitants are needed, or wanted, and do our best to match both the client’s budget and their expectations of the finished product. 

We typically visit the client’s location four days a week during the start-up process, and once or twice a week afterwards.  We will clean any filters or other equipment, feed fish, watch fish’s health carefully, care for corals, trim any macroalgea in the tank, check water quality, and clean glass on a regular basis. 

During the start-up we will go out and get the equipment and creatures so the client need not do anything except set up the initial account with local retail, or supply the credit card for Internet orders.  Our service can be used for a range of needs, from those who have never done this before and need step by step help to someone who is an expert, but does not have time to do everything.  We will tell our clients the truth and not let them get something that will not thrive in their specific tank environment.

3.1 Market Analysis Summary

Although our immediate market is friends and family, the potential long-term market is businesses in Eugene.  We’re looking eventually at two kinds of offices:

  • Chamber of Commerce members.
  • University of Oregon offices.

In addition, we’ve left some room for “others” such as school rooms, some private homes, and businesses not members of the Chamber of Commerce.

3.1.1 Market Segmentation

Although our immediate market is friends and family, the potential long-term market is businesses in Eugene.  We’re looking eventually at two kinds of offices:

  • Chamber of Commerce members.
  • University of Oregon offices.

In addition, we’ve left some room for “others” such as school rooms, some private homes, and businesses not members of the Chamber of Commerce. 

Aquarium services business plan, services chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Chamber of Commerce members 0% 1,350 1,350 1,350 1,350 1,350 0.00%
University Offices 0% 400 400 400 400 400 0.00%
Other 0% 50 50 50 50 50 0.00%
Total 0.00% 1,800 1,800 1,800 1,800 1,800 0.00%

3.1.2 Target Market Segment Strategy

We don’t have immediate capacity to serve more than one or two clients in the beginning.  For the immediate future we focus entirely on word-of-mouth clients, accessible through friends and family.  We move into the Chamber of Commerce as a marketing tool later, when we need more sales. 

3.1.3 Service Business Analysis

Aquarium maintenance and design is by nature a smaller business full of small single competitors.  In Eugene, two aquarium stores offer these services, but only one of them even bothers to advertise in the Yellow Pages of the main phone book.

3.1.3.1 Competition and Buying Patterns

Of course there is competition – there always is – but we don’t see competition as a limiting factor in this small hobbyist business, because we focus on friends and family first and we must maintain low capacity to be true to our underlying objectives. 

Strategy and Implementation Summary

The key to my strategy is maintaining a clear hold on underlying objectives.  I want this business to be a part-time business to provide pocket money and confidence that other kids in high school get by doing less interesting part-time jobs.  I want the satisfaction of earning my own money, but like the aquarium business and want to focus it on what I like. 

Therefore I have limited capacity and will build slowly and carefully, with one friends-and-family client to begin with, moving very careful to three clients only later when I have driving privileges. 

4.1 Competitive Edge

  • In this business, being young, and a good student, is a competitive edge.  When I need to generate new clients, people will relate positively to a young person working her own business. 
  • Knowledge is very important.  I take the time to know what I’m talking about, particularly regarding the environmental-impact of the aquarium hobby. 
  • The environmental emphasis is unusual, and is also a competitive advantage.  Many people will prefer to work with an environmentally sensitive aquarium vendor. 

4.2 Marketing Strategy

  1. Start first with friends and family companies where I can establish a track record and reference site. 
  2. Move slowly, through word of mouth, into a carefully selected few additional sites that I can serve at a very high quality level. 
  3. Lever on the Chamber of Commerce, and my competitive edge, to market through personal talks and Chamber events. 

4.3 Sales Strategy

Our selling will be entirely based on word of mouth.  We will build the website for the future.  Later on, as soon as we feel confident to turn on more business, joining the Chamber of Commerce would be sufficient.  We could attend some of their gatherings, get an occasional forum, and build more business that way.

4.3.1 Sales Forecast

We will remain with a single client throughout this first year before expanding in the future.  We need to establish history with one client, and we also need to maintain the constraints on this business as a single hobbyist business. 

During the following year, when we have a drivers license, we can expand to three clients.

Aquarium services business plan, strategy and implementation summary chart image

Aquarium services business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Sales
Iniital client $2,400 $7,200 $9,000
Other $0 $0 $0
Total Sales $2,400 $7,200 $9,000
Direct Cost of Sales Year 1 Year 2 Year 3
Unbilled minor accessories, testing supplies, etc. $48 $144 $180
Other $0 $0 $0
Subtotal Direct Cost of Sales $48 $144 $180

4.4 Milestones

The plan involves two additional clients for the summer of 2003, and then a transition during late 2004 in preparation for me to be able to leave clients to attend college.

Aquarium services business plan, strategy and implementation summary chart image

Milestones
Milestone Start Date End Date Budget Manager Department
Client 1 tank established 6/15/2002 6/30/2002 $0 Megan Overall
Client 1 maintenance 6/1/2002 5/31/2004 $0 Megan Overall
Marketing additional clients 5/1/2003 6/30/2003 $0 Megan Overall
Client 2 and 3 installation 7/1/2003 8/31/2003 $0 Megan Overall
Client 2 and 3 maintenance 9/1/2003 1/15/2003 $0 Megan Overall
Transition 5/1/2004 5/31/2004 $0 Megan Overall
Totals $0

Web Plan Summary

EcoAquatics will address a long-term interest in environmentally sound aquarium hobbies. 

5.1 Website Marketing Strategy

Low-key marketing will focus mainly on informational value of the EcoAquatics site, for placement at Yahoo! and search results in Google, etc. 

5.2 Development Requirements

EcoAquatics will be a personal project, much like my present and former site at citruscoolkids.com, using Cold Fusion and Flash. 

Management Summary

This is a one-person hobbyist business.  I plan to pay myself 90% of the billings as salary.

6.1 Personnel Plan

The personnel plan is to pay myself 90% of the billings of the services.  This leaves some room for purchase of books, testing supplies, etc. 

Personnel Plan
Year 1 Year 2 Year 3
Owner $1,800 $5,400 $6,750
Other $0 $0 $0
Total People 0 0 0
Total Payroll $1,800 $5,400 $6,750

Financial Plan

The main financial problem is working capital for the first few months before business clients pay, and I support that by not paying myself.  I don’t foresee the kind of client relationships that will cause long-term problems getting paid, but I also have to be able to support their occasional delays because this won’t be important to them.

7.1 Important Assumptions

The following table outlines the general assumptions for EcoAquatics.

General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0

7.2 Break-even Analysis

The break-even is based on a very realistic assessment of the present hobbyist nature of this business. 

Aquarium services business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $201
Assumptions:
Average Percent Variable Cost 2%
Estimated Monthly Fixed Cost $197

7.3 Projected Profit and Loss

As the Profit and Loss table shows, we have a small hobbyist business here with very few expenses.  The website hosting is an estimate, because it may actually be free.

Aquarium services business plan, financial plan chart image

Aquarium services business plan, financial plan chart image

Aquarium services business plan, financial plan chart image

Aquarium services business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $2,400 $7,200 $9,000
Direct Cost of Sales $48 $144 $180
Other Costs of Sales $0 $0 $0
Total Cost of Sales $48 $144 $180
Gross Margin $2,352 $7,056 $8,820
Gross Margin % 98.00% 98.00% 98.00%
Expenses
Payroll $1,800 $5,400 $6,750
Sales and Marketing and Other Expenses $200 $300 $300
Depreciation $0 $0 $0
Website hosting $360 $400 $500
Utilities $0 $0 $0
Insurance $0 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
Total Operating Expenses $2,360 $6,100 $7,550
Profit Before Interest and Taxes ($8) $956 $1,270
EBITDA ($8) $956 $1,270
Interest Expense $0 $0 $0
Taxes Incurred $0 $287 $381
Net Profit ($8) $669 $889
Net Profit/Sales -0.33% 9.29% 9.88%

7.4 Projected Cash Flow

The cash flow involves a loan from founders, which is essentially equivalent to not paying myself for the first two months plus a smaller loan from parents, to support the working capital requirements.  Otherwise I would show a negative balance. 

Aquarium services business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $0 $0 $0
Cash from Receivables $2,007 $6,413 $8,705
Subtotal Cash from Operations $2,007 $6,413 $8,705
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $500 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $2,507 $6,413 $8,705
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $1,800 $5,400 $6,750
Bill Payments $478 $1,167 $1,342
Subtotal Spent on Operations $2,278 $6,567 $8,092
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $500
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $2,278 $6,567 $8,592
Net Cash Flow $228 ($154) $113
Cash Balance $228 $74 $187

7.5 Projected Balance Sheet

The balance sheet seems acceptable for a low-key hobbyist business.  The loans carried are mainly the first two months of sacrificed compensation to myself.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $228 $74 $187
Accounts Receivable $393 $1,180 $1,475
Other Current Assets $0 $0 $0
Total Current Assets $622 $1,254 $1,662
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $622 $1,254 $1,662
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $130 $93 $112
Current Borrowing $0 $0 $0
Other Current Liabilities $500 $500 $0
Subtotal Current Liabilities $630 $593 $112
Long-term Liabilities $0 $0 $0
Total Liabilities $630 $593 $112
Paid-in Capital $50 $50 $50
Retained Earnings ($50) ($58) $611
Earnings ($8) $669 $889
Total Capital ($8) $661 $1,550
Total Liabilities and Capital $622 $1,254 $1,662
Net Worth ($8) $661 $1,550

7.6 Business Ratios

My guess is that what I am doing is not going to be equivalent to the kinds of real businesses whose numbers were contained in the financial databases shown in the rightmost column here.  Furthermore, I am not intending to seek bank loan or investment.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 200.00% 25.00% 8.79%
Percent of Total Assets
Accounts Receivable 63.28% 94.09% 88.75% 28.12%
Other Current Assets 0.00% 0.00% 0.00% 44.18%
Total Current Assets 100.00% 100.00% 100.00% 76.27%
Long-term Assets 0.00% 0.00% 0.00% 23.73%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 101.29% 47.28% 6.73% 38.61%
Long-term Liabilities 0.00% 0.00% 0.00% 13.60%
Total Liabilities 101.29% 47.28% 6.73% 52.21%
Net Worth -1.29% 52.72% 93.27% 47.79%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 98.00% 98.00% 98.00% 100.00%
Selling, General & Administrative Expenses 98.33% 88.71% 88.12% 82.68%
Advertising Expenses 0.00% 0.00% 0.00% 1.66%
Profit Before Interest and Taxes -0.33% 13.28% 14.11% 1.37%
Main Ratios
Current 0.99 2.12 14.86 1.59
Quick 0.99 2.12 14.86 1.22
Total Debt to Total Assets 101.29% 47.28% 6.73% 60.22%
Pre-tax Return on Net Worth 100.00% 144.59% 81.92% 3.09%
Pre-tax Return on Assets -1.29% 76.23% 76.41% 7.76%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin -0.33% 9.29% 9.88% n.a
Return on Equity 0.00% 101.21% 57.35% n.a
Activity Ratios
Accounts Receivable Turnover 6.10 6.10 6.10 n.a
Collection Days 57 40 54 n.a
Accounts Payable Turnover 4.69 12.17 12.17 n.a
Payment Days 27 36 27 n.a
Total Asset Turnover 3.86 5.74 5.41 n.a
Debt Ratios
Debt to Net Worth 0.00 0.90 0.07 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital ($8) $661 $1,550 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.26 0.17 0.18 n.a
Current Debt/Total Assets 101% 47% 7% n.a
Acid Test 0.36 0.13 1.67 n.a
Sales/Net Worth 0.00 10.89 5.81 n.a
Dividend Payout 0.00 0.00 0.00 n.a

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Iniital client 0% $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unbilled minor accessories, testing supplies, etc. $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Owner 75% $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Direct Cost of Sales $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4 $4
Gross Margin $196 $196 $196 $196 $196 $196 $196 $196 $196 $196 $196 $196
Gross Margin % 98.00% 98.00% 98.00% 98.00% 98.00% 98.00% 98.00% 98.00% 98.00% 98.00% 98.00% 98.00%
Expenses
Payroll $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Sales and Marketing and Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $100 $100
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Website hosting $30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $280 $280
Profit Before Interest and Taxes $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 ($84) ($84)
EBITDA $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 ($84) ($84)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 ($84) ($84)
Net Profit/Sales 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% -42.00% -42.00%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $7 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Subtotal Cash from Operations $0 $7 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $200 $150 $150 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $200 $157 $350 $200 $200 $200 $200 $200 $200 $200 $200 $200
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Bill Payments $1 $34 $34 $34 $34 $34 $34 $34 $34 $34 $37 $134
Subtotal Spent on Operations $151 $184 $184 $184 $184 $184 $184 $184 $184 $184 $187 $284
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $151 $184 $184 $184 $184 $184 $184 $184 $184 $184 $187 $284
Net Cash Flow $49 ($27) $166 $16 $16 $16 $16 $16 $16 $16 $13 ($84)
Cash Balance $49 $22 $188 $204 $220 $236 $252 $268 $284 $300 $312 $228
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $0 $49 $22 $188 $204 $220 $236 $252 $268 $284 $300 $312 $228
Accounts Receivable $0 $200 $393 $393 $393 $393 $393 $393 $393 $393 $393 $393 $393
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $0 $249 $415 $581 $597 $613 $629 $645 $661 $677 $693 $706 $622
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $0 $249 $415 $581 $597 $613 $629 $645 $661 $677 $693 $706 $622
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $33 $33 $33 $33 $33 $33 $33 $33 $33 $33 $130 $130
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $200 $350 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Subtotal Current Liabilities $0 $233 $383 $533 $533 $533 $533 $533 $533 $533 $533 $630 $630
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $233 $383 $533 $533 $533 $533 $533 $533 $533 $533 $630 $630
Paid-in Capital $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Retained Earnings ($50) ($50) ($50) ($50) ($50) ($50) ($50) ($50) ($50) ($50) ($50) ($50) ($50)
Earnings $0 $16 $32 $48 $64 $80 $96 $112 $128 $144 $160 $76 ($8)
Total Capital $0 $16 $32 $48 $64 $80 $96 $112 $128 $144 $160 $76 ($8)
Total Liabilities and Capital $0 $249 $415 $581 $597 $613 $629 $645 $661 $677 $693 $706 $622
Net Worth $0 $16 $32 $48 $64 $80 $96 $112 $128 $144 $160 $76 ($8)