Strategy and Implementation Summary
Doggie Pause will focus on the geographical market of upper-class suburbs surrounding the metropolitan area. Our initial site will be in West Linn, a suburb of Portland. Our target market consists mainly of men and women ages 35-65.
5.1 Competitive Edge
Doggie Pause is the first canine daycare facility of its kind. Never before has there been a place where a canine owner could take their dog to be cared for, for the day. The owner feels no guilt in leaving the dog because it is a secure, safe and fun environment.
5.2 Sales Forecast
Sales are based on an hourly fee for each dog. There will be a $15.00/hour charge for the “day care.” This includes the care of the dogs, and grooming services. Forecasted sales are based on the estimated number of dogs that will be cared for daily, and an average of how many hours each dog will be housed per day. There is an assumption that we will initially be offering services Monday through Friday, 7 AM to 6 PM, with time for owners to drop off and pick up their pets before and after work. Sales will increase as months go on, due to an increase in number of dogs per day that we are caring for.
Services will expand to include weekends and long-term “vacation” boarding as the need and demand arises.
|Year 1||Year 2||Year 3|
|Doggie care hours (all inclusive)||$135,479||$163,000||$196,000|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Doggie care hours (all inclusive)||$13,548||$16,300||$19,600|
|Subtotal Direct Cost of Sales||$18,535||$22,250||$26,600|