Valley Airporter
Strategy and Implementation Summary
Valley Airporter has developed a strong customer support base at Oregon State University and numerous high-tech companies in Corvallis. The expansion of services is in response to the growing demand by these repeat customers for additional shuttle times and greater capacity of buses.
To facilitate increased sales at Oregon State University, the shuttle will pick up and deliver customers in front of the university’s bookstore on campus.
To increase ridership with high-tech companies, Valley Airporter will offer the round-trip fare package of $60 when a company purchases 10 or more round-trip tickets in advance.
5.1 Sales Forecast
The following is the sales forecast for three years.
| Sales Forecast | |||
| 2002 | 2003 | 2004 | |
| Sales | |||
| Shuttle Tickets | $550,000 | $595,000 | $650,000 |
| Other | $0 | $0 | $0 |
| Total Sales | $550,000 | $595,000 | $650,000 |
| Direct Cost of Sales | 2002 | 2003 | 2004 |
| Shuttle Tickets | $67,000 | $73,000 | $78,000 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $67,000 | $73,000 | $78,000 |
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