Lansing Aviation

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Aircraft Rental Instruction Business Plan

Strategy and Implementation Summary

Lansing Aviation will be focusing initially on students interested in obtaining their private pilot certificate. These students will primarily come from word-of-mouth-advertising from our instructors, students, and other contacts at Mackinac-Great Lakes Airlines System (M-GLAS). We will attempt to continue teaching these students through their instrument rating course with us, upon completion of their private pilot package.

In order to attract larger sums of money, we will offer a 10-hour block of aircraft rental for $730 ($73/hour) which is reduced from our normal rental rate of $75 per hour. Additionally, we will offer M-GLAS employees the same $73 per hour rate for block or non-block rentals.

5.1 Sales Forecast

Our Sales Forecast tables shows our estimated aircraft rental revenue. This monthly breakdown can be seen in the appendix. Estimated operating expenses and other charges are listed in the Profit and Loss table.

Sales Forecast
Year 1 Year 2 Year 3 Year 4 Year 5
Aircraft Rental $49,068 $54,007 $55,392 $50,776 $60,931
Other $0 $0 $0 $0 $0
Total Sales $49,068 $54,007 $55,392 $50,776 $60,931
Direct Cost of Sales Year 1 Year 2 Year 3 Year 4 Year 5
Aircraft Rental $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0

5.2 Milestones

Sample Milestones topic text.

The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.

Milestone Start Date End Date Budget Manager Department
Sample Milestones 1/4/2008 1/4/2008 $0 ABC Department
Finish Business Plan 4/29/2009 5/29/2009 $100 Dude Boss
Acquire Financing 5/9/2009 6/28/2009 $200 Dudette Legumers
Ah HA! Event 5/19/2009 5/24/2009 $60 Marianne Bosses
Ah Merde Alors! Event 6/18/2009 6/23/2009 $250 Marionette Bouc émissaire
Grande Opening 6/28/2009 7/3/2009 $500 Gloworm Nobs
Marketing Program Starts 5/29/2009 6/23/2009 $1,000 Glower Marketeers
Plan vs. Actual Review 10/24/2009 10/31/2009 $0 Galore Alles
First Break-even Month 2/25/2010 3/27/2010 $0 Bouys Salers
Hire Employees 1/24/2010 2/23/2010 $150 Gulls HRM
Upgrade Business Plan Pro 4/14/2010 4/16/2010 $100 Brass Bossies
Totals $2,360

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