Strategy and Implementation Summary
Lansing Aviation will be focusing initially on students interested in obtaining their private pilot certificate. These students will primarily come from word-of-mouth-advertising from our instructors, students, and other contacts at Mackinac-Great Lakes Airlines System (M-GLAS). We will attempt to continue teaching these students through their instrument rating course with us, upon completion of their private pilot package.
In order to attract larger sums of money, we will offer a 10-hour block of aircraft rental for $730 ($73/hour) which is reduced from our normal rental rate of $75 per hour. Additionally, we will offer M-GLAS employees the same $73 per hour rate for block or non-block rentals.
5.1 Sales Forecast
Our Sales Forecast tables shows our estimated aircraft rental revenue. This monthly breakdown can be seen in the appendix. Estimated operating expenses and other charges are listed in the Profit and Loss table.
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Direct Cost of Sales||Year 1||Year 2||Year 3||Year 4||Year 5|
|Subtotal Direct Cost of Sales||$0||$0||$0||$0||$0|
Sample Milestones topic text.
The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Finish Business Plan||4/29/2009||5/29/2009||$100||Dude||Boss|
|Ah HA! Event||5/19/2009||5/24/2009||$60||Marianne||Bosses|
|Ah Merde Alors! Event||6/18/2009||6/23/2009||$250||Marionette||Bouc émissaire|
|Marketing Program Starts||5/29/2009||6/23/2009||$1,000||Glower||Marketeers|
|Plan vs. Actual Review||10/24/2009||10/31/2009||$0||Galore||Alles|
|First Break-even Month||2/25/2010||3/27/2010||$0||Bouys||Salers|
|Upgrade Business Plan Pro||4/14/2010||4/16/2010||$100||Brass||Bossies|