Stretch 'r Wings
Strategy and Implementation Summary
Stretch ‘r Wings will set up a sales department after we secure several STCs. This will keep overhead to a minimum. We estimate starting a sales department within nine months of start-up.
5.1 Competitive Edge
The medical unit we will manufacture and market has the following special features.
- Aluminum Frame: Our aluminum frame is lightweight and assembles quickly. Our competitors either bend or weld their frames together, thus making the unit heavy and cumbersome.
- Built-in Storage Drawers: Our built-in drawers are a convenience. The competitors do not have drawers as standard options.
- Glide Ease Stretcher Systems: These systems cause less back strain and give greater patient comfort. The competitors use a variety of systems.
- Cost of the Medical Unit: We feel our pricing is our main competitive edge. We have a high-quality medical unit, provide excellent customer service, and all at an aggressively low price.
5.2 Sales Strategy
Stretch ‘r Wings will employ a professional sales staff with sales expertise in the aircraft and helicopter markets. Along with interface of the medical unit, the sales staff will demonstrate ways in which the the customer can turn more revenue in their business.
5.2.1 Sales Forecast
Our sales forecast is atypical, due to the time required to obtain STCs from the FAA. Stretch ‘r Wings plans to develop our first STC and sales network within nine months. We are projecting the first sale occurring in up to twelve months, possibly 2001.
| Sales Forecast | |||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| Unit Sales | |||||
| Medical Units | 1 | 8 | 12 | 15 | 20 |
| STC | 1 | 4 | 5 | 6 | 6 |
| Parts | 1 | 1 | 1 | 1 | 1 |
| Loading Ramps and Additions | 1 | 6 | 10 | 12 | 15 |
| Total Unit Sales | 4 | 19 | 28 | 34 | 42 |
| Unit Prices | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
| Medical Units | $26,495.00 | $26,995.00 | $27,995.00 | $28,995.00 | $29,995.00 |
| STC | $1,195.00 | $1,195.00 | $1,195.00 | $1,195.00 | $1,195.00 |
| Parts | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 |
| Loading Ramps and Additions | $1,000.00 | $1,500.00 | $1,500.00 | $1,750.00 | $1,750.00 |
| Sales | |||||
| Medical Units | $26,495 | $215,960 | $335,940 | $434,925 | $599,900 |
| STC | $1,195 | $4,780 | $5,975 | $7,170 | $7,170 |
| Parts | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 |
| Loading Ramps and Additions | $1,000 | $9,000 | $15,000 | $21,000 | $26,250 |
| Total Sales | $29,690 | $230,740 | $357,915 | $464,095 | $634,320 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
| Medical Units | $5,300.00 | $5,700.00 | $6,000.00 | $6,200.00 | $6,400.00 |
| STC | $225.00 | $250.00 | $275.00 | $275.00 | $275.00 |
| Parts | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 |
| Loading Ramps and Additions | $200.00 | $300.00 | $350.00 | $400.00 | $450.00 |
| Direct Cost of Sales | |||||
| Medical Units | $5,300 | $45,600 | $72,000 | $93,000 | $128,000 |
| STC | $225 | $1,000 | $1,375 | $1,650 | $1,650 |
| Parts | $750 | $750 | $750 | $750 | $750 |
| Loading Ramps and Additions | $200 | $1,800 | $3,500 | $4,800 | $6,750 |
| Subtotal Direct Cost of Sales | $6,475 | $49,150 | $77,625 | $100,200 | $137,150 |
5.3 Milestones
The following table lists important program milestones, with dates and responsibilities assigned, and a budget for each. The milestone schedule indicates our emphasis on planning for implementation.
**Names have been removed from the table below for confidentiality.
| Milestones | |||||
| Milestone | Start Date | End Date | Budget | Manager | Department |
| Business Plan | 1/1/2000 | 2/15/2000 | $100 | ** | Management |
| Prototype Unit | 1/20/2000 | 4/15/2000 | $1,000 | ** | Management |
| Financial Backing Presentations | 4/15/2000 | 4/30/2000 | $500 | ** | Management |
| Secure Business Name and Legal | 4/15/2000 | 4/30/2000 | $1,000 | ** | Management |
| Stationery | 4/30/2000 | 5/15/2000 | $300 | ** | Management |
| Office Location | 8/1/2000 | 8/15/2000 | $525 | ** | Management |
| Office Furniture and Equipment | 8/1/2000 | 8/15/2000 | $3,700 | ** | Management |
| Start STC Paperwork and Drawings | 3/15/2000 | 12/30/2000 | $3,500 | ** | Consultant |
| PMA Approval with FAA-MIDO | 9/1/2000 | 11/1/2000 | $200 | ** | Management |
| Brochures and Initial Mailings | 10/1/2000 | 11/15/2000 | $3,000 | ** | Sales dept. |
| Totals | $13,825 | ||||
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