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Airline, Taxi & Shuttle icon Aircraft Equipment Maker Business Plan

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Stretch 'r Wings

Executive Summary

Stretch ‘r Wings is a start-up company making medical interior equipment for aircraft operators and hospital flight programs. Stretch ‘r Wings will design thoughtful, complete, and cost-effective medical interior solutions and sub-contract some of the manufacturing.

Stretch ‘r Wings has identified and is working to complete four objectives that will assist them on their path to profitability. The first objective is to obtain Supplemental Type Certification (STC) approval from the FAA. The second objective is an initial prototype of the design. Next is the need to secure parts manufacturer approval. Finally, there is the need to develop a comprehensive marketing plan and promotional campaign.

Stretch ‘r Wings will target aircraft operators and hospital flight programs in both the United States and international markets. Currently, these two segments have the highest market potential. Stretch ‘r Wings will reach these segments in several ways, including direct mailings, brochures, through a website and e-commerce, advertisements in trade publications, and a demo unit. The main segments that will be targeted are the US market as a whole, international markets, and the military. All three segments have a five percent growth rate. The US market has 800 potential customers, 300 for the international market, and 100 for the military market.

Stretch ‘r Wings will leverage their competitive edges, which are based on product innovations/features and price competitiveness. The first edge is their use of an aluminum frame that creates a strong, light unit that is easily assembled. The next edge is a built in storage device, maximizing the precious available space. Lastly, Stretch ‘r Wings will employ a glide ease stretcher system making entry and exit as easy as possible. All Stretch ‘r Wings units are designed to be compact, efficient and safe.

Stretch ‘r Wings has assembled a strong management team to execute their solid plan. ** is the product design master for Stretch ‘r Wings. He has a 20-year career in industrial design and recently has been concentrating his designs on medical applications due in part to the fact that his wife is a physician. **, the business mind of the company, complements our design master. ** will assume operations and strategic planning functions. He has spent the last 17 years as the Vice President of operations of a $45 million bicycle manufacturer.

Stretch ‘r Wings will achieve profitability by the end of year one, with profits rising steadily through year five. Sales for year two are conservatively pegged at $230,000, growing to $634,000 in year five. Stretch ‘r Wings is an exciting business that combines innovative designs for an unmet market need. It will be led by a seasoned management team.

**Names have been removed for confidentiality.

Aircraft equipment maker business plan, executive summary chart image

1.1 Objectives

The following are the business goals and objectives for Stretch ‘r Wings:

  1. Obtain STC approval from the FAA on eight of the most popular general aviation aircraft.
  2. Build a protype of a medical interior for FAA conformity inspection.
  3. Upon completion of the first STC, Stretch ‘r Wings will secure a Parts Manufacture Approval (PMA) from the FAA.
  4. Develop a marketing plan, sales literature, website, e-commerce, and sales department. This step will be implemented after the approval of several STCs.

1.2 Mission

Stretch ‘r Wings intends to develop and market a quick-change medical unit for aircraft and helicopters. This unique product will allow the aircraft owner/operator to carry regular passengers or quickly change to carry a medical passenger. The medical unit is a self-contained life support system with an internal component of oxygen, air, vacuum, and both DC and AC electrical power. Stretch ‘r Wings will develop, manufacture, and market this product.

1.3 Keys to Success

Since the aircraft industry is highly regulated for product conformity, Stretch ‘r Wings will need to obtain the necessary STCs and PMAs from the FAA. Although the company’s staff has had several years of successful experience in doing STCs, this process may take longer than is planned, which could negatively affect the company’s prospects.

Once the company’s products are approved by the FAA, the next key to success will be strong marketing efforts to increase brand awareness and customer acceptance. For this purpose, Stretch ‘r Wings will attend all major trade shows, publish high quality sales literature, and provide after-sales service to its clients.

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Company Summary

Stretch ‘r Wings is a start-up company which provides quality-designed and manufactured medical units for aircraft and helicopters. The business will be located in the Metro, IL area. This area has many advantages for shipping and receiving, including: manpower, access to State University’s engineering program, and an abundance of manufacturing space for lease.

2.1 Company Ownership

Stretch ‘r Wings will be incorporated. The company will be privately owned by **, who has worked for thirty-four years in the aircraft field. For fourteen years, the owner has designed and manufactured aircraft medical units under the FAA, STC, and PMA.

**Names have been removed for confidentiality.

2.2 Start-up Summary

Stretch ‘r Wings’ start-up costs will be $82,000. This includes $12,000 for start-up expenses, $60,000 for cash reserve, and $10,000 in shop equipment assets (furnished by the owner). High cash reserves are required to offset the operating expenses before the company reaches its sales targets. The start-up expenses will be covered by the owner, a second investor, and a $20,000, five-year loan from the bank.

Aircraft equipment maker business plan, company summary chart image

Start-up Funding
Start-up Expenses to Fund $12,000
Start-up Assets to Fund $70,000
Total Funding Required $82,000
Assets
Non-cash Assets from Start-up $10,000
Cash Requirements from Start-up $60,000
Additional Cash Raised $0
Cash Balance on Starting Date $60,000
Total Assets $70,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $20,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $20,000
Capital
Planned Investment
Owner $35,000
Investor 1 $27,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $62,000
Loss at Start-up (Start-up Expenses) ($12,000)
Total Capital $50,000
Total Capital and Liabilities $70,000
Total Funding $82,000
Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $800
Accounting $600
Jig and Fabricating Equipment $1,000
Aug. Rent and Security Deposit $1,050
Research and Development Prototype $3,000
Aluminum Inventory $1,000
Software $500
Engineering Fee – April, May, June, July $2,500
Other $550
Total Start-up Expenses $12,000
Start-up Assets
Cash Required $60,000
Start-up Inventory $0
Other Current Assets $10,000
Long-term Assets $0
Total Assets $70,000
Total Requirements $82,000

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Products

The medical unit that Stretch ‘r Wings will manufacture is designed to meet all FAA regulations. The unit is fabricated from aircraft-grade aluminum and aircraft hardware. The main frame member is ** aluminum, which is the main key to the design. The interior layout is compact, making use of the new lightweight-composites oxygen cylinder, and the small lightweight-size air pump, vacuum pump, and static inverter. All of the components are protected from damage by the unit’s design. The unit is finished with a durable powder-coat epoxy paint. Additional manufactured items are medical stretchers, isollette stretchers, loading ramps, an equipment shelf, and gas bar. When customers order a unit, we ship it directly to them. We will install the unit in their aircraft at their request.

**Names have been removed for confidentiality.

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Market Analysis Summary

Stretch ‘r Wings will target aircraft operators and hospital flight programs in both the United States and international markets. Currently, these two segments have the highest market potential (the chart and table below summarize demand in units). Stretch ‘r Wings will reach these segments in several ways, including direct mailings, brochures, through a website and e-commerce, advertisements in trade publications, and a demo unit.

Aircraft equipment maker business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
US Market 5% 500 525 551 579 608 5.01%
International Market 5% 300 315 331 348 365 5.03%
Military 3% 100 103 106 109 112 2.87%
Total 4.78% 900 943 988 1,036 1,085 4.78%

4.1 Target Market Segment Strategy

Stretch ‘r Wings’ market strategy will be to approach all potential customers outlined in section 4.1. The transportation of medical patients is a global need. With a well-designed medical unit, sales literature, and informed sales staff, we can meet our customers’ needs to have a medical unit installed in their aircraft.

4.1.1 Market Needs

Customer needs in aircraft medical units are uniform across different countries and geographical areas. Customers seek lightweight, dependable, and easy-to-store medical units that are convenient to both clients and the medical personnel that may accompany clients to stationary medical facilities. Air ambulance services run by hospitals require fast patient delivery, especially from areas with limited medical facilities. Similarly, such medical units are required by various civil and military services that are involved in rescuing people during avalanches, earthquakes, flooding, forest fires, or from combat areas.

4.2 Main Competitors

  1. Company A, located in Metro, CA. Company A, Inc. is a leader in the aircraft and helicopter medical units industry. This company attends many trade shows. They advertise in all trade publications and do an excellent job of marketing their product. A typical unit to compare with other competitors is priced between $34,000 and $36,000. They are known to be a high-priced company; this is due to a large overhead.
  2. Company B, located in Metro, IN. This company has been in business the longest. Their product does not compare in quality to competitors, but they have sold many units. A typical unit to compare to the competitors is approximately $30,000.
  3. Company C, located in Metro, LA. Today, they have ten part-time employees and advertise in many trade publications. A typical unit to compare to the competitors is between $27,000 and $30,000.
  4. Company D, located in Metro, NY. Company D, Inc. has been in business since 1987. This company has a good product, but is limited in growth because of capital. Funds are not available to hire new employees or promote the product. At the present time, this company has one full-time employee and one part-time employee. A typical unit to compare to the competitors is $23,995.

4.2.1 Competition and Buying Patterns

The market for aircraft medical units is fragmented, with several incumbent firms offering products in different niches. As outlined in Section 4.3, all the products offered by current suppliers are high-end specialty items. Each of the suppliers has certain features. The market access barriers are high because of the required FAA approvals. However, Stretch ‘r Wings staff has had many years of experience working in this field and do not anticipate trouble gaining the required approval.

As with many other specialty items, a key approach in targeting future customers is advertising in trade publications and trade shows. This allows the customer to compare the quality and price of the products available, including delivery times, ease of installation, and weight of the unit. The customer collects all his data and often takes one week to six months buy a unit.

4.3 Market Segmentation

The markets for the medical unit are summarized into the following groups:

US Market:

  1. Fixed Base Operator (FBO): Typically, the aircraft owner is operating a charter business for hire and is looking for ways to increase utilization of his aircraft. He will set up an air ambulance business with a local hospital.
  2. Local hospital with an Air Medical Program: This existing program is starting their own aircraft program, or adding additional aircraft to their fleet.
  3. Aircraft Broker: They are selling an aircraft to a customer wishing to have a medical unit installed. This generally happens with international sales.

International Market:

  1. Aircraft Owners and Operators: They are looking for ways to increase the usage of their aircraft.
  2. Government Run Programs: Aircraft owners are contacted to run an air ambulance business for the local government.
  3. Military: Countries such as those in South America and the Middle East are very interested in the aircraft medical unit in order to meet the needs of their militaries.
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Strategy and Implementation Summary

Stretch ‘r Wings will set up a sales department after we secure several STCs. This will keep overhead to a minimum. We estimate starting a sales department within nine months of start-up.

5.1 Competitive Edge

The medical unit we will manufacture and market has the following special features.

  1. Aluminum Frame: Our aluminum frame is lightweight and assembles quickly. Our competitors either bend or weld their frames together, thus making the unit heavy and cumbersome.
  2. Built-in Storage Drawers: Our built-in drawers are a convenience. The competitors do not have drawers as standard options.
  3. Glide Ease Stretcher Systems: These systems cause less back strain and give greater patient comfort. The competitors use a variety of systems.
  4. Cost of the Medical Unit: We feel our pricing is our main competitive edge. We have a high-quality medical unit, provide excellent customer service, and all at an aggressively low price.

5.2 Sales Strategy

Stretch ‘r Wings will employ a professional sales staff with sales expertise in the aircraft and helicopter markets. Along with interface of the medical unit, the sales staff will demonstrate ways in which the the customer can turn more revenue in their business.

5.2.1 Sales Forecast

Our sales forecast is atypical, due to the time required to obtain STCs from the FAA. Stretch ‘r Wings plans to develop our first STC and sales network within nine months. We are projecting the first sale occurring in up to twelve months, possibly 2001.

Aircraft equipment maker business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3 Year 4 Year 5
Unit Sales
Medical Units 1 8 12 15 20
STC 1 4 5 6 6
Parts 1 1 1 1 1
Loading Ramps and Additions 1 6 10 12 15
Total Unit Sales 4 19 28 34 42
Unit Prices Year 1 Year 2 Year 3 Year 4 Year 5
Medical Units $26,495.00 $26,995.00 $27,995.00 $28,995.00 $29,995.00
STC $1,195.00 $1,195.00 $1,195.00 $1,195.00 $1,195.00
Parts $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00
Loading Ramps and Additions $1,000.00 $1,500.00 $1,500.00 $1,750.00 $1,750.00
Sales
Medical Units $26,495 $215,960 $335,940 $434,925 $599,900
STC $1,195 $4,780 $5,975 $7,170 $7,170
Parts $1,000 $1,000 $1,000 $1,000 $1,000
Loading Ramps and Additions $1,000 $9,000 $15,000 $21,000 $26,250
Total Sales $29,690 $230,740 $357,915 $464,095 $634,320
Direct Unit Costs Year 1 Year 2 Year 3 Year 4 Year 5
Medical Units $5,300.00 $5,700.00 $6,000.00 $6,200.00 $6,400.00
STC $225.00 $250.00 $275.00 $275.00 $275.00
Parts $750.00 $750.00 $750.00 $750.00 $750.00
Loading Ramps and Additions $200.00 $300.00 $350.00 $400.00 $450.00
Direct Cost of Sales
Medical Units $5,300 $45,600 $72,000 $93,000 $128,000
STC $225 $1,000 $1,375 $1,650 $1,650
Parts $750 $750 $750 $750 $750
Loading Ramps and Additions $200 $1,800 $3,500 $4,800 $6,750
Subtotal Direct Cost of Sales $6,475 $49,150 $77,625 $100,200 $137,150

5.3 Milestones

The following table lists important program milestones, with dates and responsibilities assigned, and a budget for each. The milestone schedule indicates our emphasis on planning for implementation.

**Names have been removed from the table below for confidentiality.

Aircraft equipment maker business plan, strategy and implementation summary chart image

Milestones
Milestone Start Date End Date Budget Manager Department
Business Plan 1/1/2000 2/15/2000 $100 ** Management
Prototype Unit 1/20/2000 4/15/2000 $1,000 ** Management
Financial Backing Presentations 4/15/2000 4/30/2000 $500 ** Management
Secure Business Name and Legal 4/15/2000 4/30/2000 $1,000 ** Management
Stationery 4/30/2000 5/15/2000 $300 ** Management
Office Location 8/1/2000 8/15/2000 $525 ** Management
Office Furniture and Equipment 8/1/2000 8/15/2000 $3,700 ** Management
Start STC Paperwork and Drawings 3/15/2000 12/30/2000 $3,500 ** Consultant
PMA Approval with FAA-MIDO 9/1/2000 11/1/2000 $200 ** Management
Brochures and Initial Mailings 10/1/2000 11/15/2000 $3,000 ** Sales dept.
Totals $13,825

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Management Summary

Stretch ‘r Wings is a small company owned and operated by **. The company will add personnel as it grows, based on projections and timetables, keeping the cost of overhead low. The following is our plan for management, sales staff, and additional employees.

**Names have been removed for confidentiality.

6.1 Personnel Plan

The personnel plan layout is the foundation for Stretch ‘r Wings; having the key people in place will enable the company to start with a solid foundation. Employees will be added as business necessitates them. A projected number to start with is four employees, to be doubled within five years.

** is the developer and designer of the medical products. He will be the manager of the company, and will be responsible for setting up the office and shop area. ** will be hired as the consultant engineer to do drawings for the FAA. ** and ** have worked together doing STC with the FAA, and both know the system.

After several STCs are secured, and the PMA approval is completed, we will add a sales manager. The sales manager will develop the aspects of our marketing plan including the sales literature, website, mass mailing, etc. Next, an office person will be added. The skills necessary will be secretarial, an excellent phone demeanor, and data entry. Following will be production personnel, who will have duties associated with the assembly and installation of medical units.

**Names have been removed for confidentiality.

Personnel Plan
Year 1 Year 2 Year 3 Year 4 Year 5
Owner/Manager $15,000 $45,000 $50,000 $52,000 $54,000
Office Personnel $0 $21,320 $22,500 $23,500 $24,500
Production Personnel $0 $21,320 $22,500 $44,820 $47,000
Sales Manager $5,000 $30,000 $31,000 $32,000 $33,000
Total People 2 4 4 5 5
Total Payroll $20,000 $117,640 $126,000 $152,320 $158,500

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Financial Plan

The following topics summarize the financial information of Stretch ‘r Wings.

7.1 Important Assumptions

The following table summarizes key financial assumptions.

General Assumptions
Year 1 Year 2 Year 3 Year 4 Year 5
Plan Month 1 2 3 4 5
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42% 25.00% 25.42%
Other 0 0 0 0 0

7.2 Break-even Analysis

The following chart and table summarize the break-even analysis, including monthly units and sales break-even points.

Aircraft equipment maker business plan, financial plan chart image

Break-even Analysis
Monthly Units Break-even 1
Monthly Revenue Break-even $4,500
Assumptions:
Average Per-Unit Revenue $7,422.50
Average Per-Unit Variable Cost $1,618.75
Estimated Monthly Fixed Cost $3,519

7.3 Projected Profit and Loss

The detailed monthly pro forma income statement for the first year is included in the appendix. The annual estimates are included here.

Aircraft equipment maker business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3 Year 4 Year 5
Sales $29,690 $230,740 $357,915 $464,095 $634,320
Direct Cost of Sales $6,475 $49,150 $77,625 $100,200 $137,150
Other $0 $0 $0 $0 $0
Total Cost of Sales $6,475 $49,150 $77,625 $100,200 $137,150
Gross Margin $23,215 $181,590 $280,290 $363,895 $497,170
Gross Margin % 78.19% 78.70% 78.31% 78.41% 78.38%
Expenses
Payroll $20,000 $117,640 $126,000 $152,320 $158,500
Sales and Marketing and Other Expenses $15,300 $28,400 $30,000 $37,500 $40,000
Depreciation $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0
Utilities $350 $1,200 $1,400 $1,500 $1,500
Phone $950 $2,500 $3,000 $3,000 $3,000
Rent $2,625 $6,000 $6,500 $7,000 $7,500
Payroll Taxes $3,000 $17,646 $18,900 $22,848 $23,775
Other $0 $0 $0 $0 $0
Total Operating Expenses $42,225 $173,386 $185,800 $224,168 $234,275
Profit Before Interest and Taxes ($19,010) $8,204 $94,490 $139,727 $262,895
EBITDA ($19,010) $8,204 $94,490 $139,727 $262,895
Interest Expense $1,784 $2,400 $2,000 $600 $200
Taxes Incurred $0 $1,451 $23,508 $34,782 $66,768
Net Profit ($20,794) $4,353 $68,982 $104,345 $195,927
Net Profit/Sales -70.04% 1.89% 19.27% 22.48% 30.89%

7.4 Projected Cash Flow

Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month and the other representing the monthly balance. The annual cash flow figures are included here. Detailed monthly numbers are included in the appendix. The initial $20,000 loan will be repaid over five years. Further, to increase the cash balance in FY 2001, a one-year, $20,000 loan will be secured from the bank.

Aircraft equipment maker business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3 Year 4 Year 5
Cash Received
Cash from Operations
Cash Sales $29,690 $230,740 $357,915 $464,095 $634,320
Subtotal Cash from Operations $29,690 $230,740 $357,915 $464,095 $634,320
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0 $0 $0
New Current Borrowing $0 $20,000 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0
Subtotal Cash Received $29,690 $250,740 $357,915 $464,095 $634,320
Expenditures Year 1 Year 2 Year 3 Year 4 Year 5
Expenditures from Operations
Cash Spending $20,000 $117,640 $126,000 $152,320 $158,500
Bill Payments $22,436 $124,938 $168,928 $212,357 $287,020
Subtotal Spent on Operations $42,436 $242,578 $294,928 $364,677 $445,520
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $20,000 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $3,996 $4,000 $4,000 $4,000 $4,004
Purchase Other Current Assets $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0
Subtotal Cash Spent $46,432 $246,578 $318,928 $368,677 $449,524
Net Cash Flow ($16,742) $4,162 $38,987 $95,418 $184,796
Cash Balance $43,258 $47,421 $86,408 $181,826 $366,622

7.5 Projected Balance Sheet

The projected balance sheet is quite solid. We do not project any trouble meeting our debt obligations, as long as we can achieve our specified objectives.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current Assets
Cash $43,258 $47,421 $86,408 $181,826 $366,622
Inventory $7,123 $17,973 $28,385 $36,806 $50,305
Other Current Assets $10,000 $10,000 $10,000 $10,000 $10,000
Total Current Assets $60,381 $75,393 $124,793 $228,631 $426,927
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0
Total Assets $60,381 $75,393 $124,793 $228,631 $426,927
Liabilities and Capital Year 1 Year 2 Year 3 Year 4 Year 5
Current Liabilities
Accounts Payable $15,170 $9,830 $14,248 $17,741 $24,115
Current Borrowing $0 $20,000 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0
Subtotal Current Liabilities $15,170 $29,830 $14,248 $17,741 $24,115
Long-term Liabilities $16,004 $12,004 $8,004 $4,004 $0
Total Liabilities $31,174 $41,834 $22,252 $21,745 $24,115
Paid-in Capital $62,000 $62,000 $62,000 $62,000 $62,000
Retained Earnings ($12,000) ($32,794) ($28,441) $40,541 $144,886
Earnings ($20,794) $4,353 $68,982 $104,345 $195,927
Total Capital $29,206 $33,559 $102,541 $206,886 $402,812
Total Liabilities and Capital $60,381 $75,393 $124,793 $228,631 $426,927
Net Worth $29,206 $33,559 $102,541 $206,886 $402,812

7.6 Business Ratios

The following table outlines important ratios from the laboratory apparatus and furniture industry, as determined by the Standard Industrial Classification (SIC) Index code 3821, Laboratory Equipment and Furniture.

Ratio Analysis
Year 1 Year 2 Year 3 Year 4 Year 5 Industry Profile
Sales Growth 0.00% 677.16% 55.12% 29.67% 36.68% 5.10%
Percent of Total Assets
Inventory 11.80% 23.84% 22.75% 16.10% 11.78% 28.60%
Other Current Assets 16.56% 13.26% 8.01% 4.37% 2.34% 25.10%
Total Current Assets 100.00% 100.00% 100.00% 100.00% 100.00% 83.70%
Long-term Assets 0.00% 0.00% 0.00% 0.00% 0.00% 16.30%
Total Assets 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Current Liabilities 25.12% 39.57% 11.42% 7.76% 5.65% 37.80%
Long-term Liabilities 26.51% 15.92% 6.41% 1.75% 0.00% 14.30%
Total Liabilities 51.63% 55.49% 17.83% 9.51% 5.65% 52.10%
Net Worth 48.37% 44.51% 82.17% 90.49% 94.35% 47.90%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Gross Margin 78.19% 78.70% 78.31% 78.41% 78.38% 38.90%
Selling, General & Administrative Expenses 148.77% 77.19% 59.30% 56.34% 47.63% 25.40%
Advertising Expenses 8.42% 6.50% 4.19% 4.31% 3.15% 1.40%
Profit Before Interest and Taxes -64.03% 3.56% 26.40% 30.11% 41.45% 2.00%
Main Ratios
Current 3.98 2.53 8.76 12.89 17.70 2.36
Quick 3.51 1.92 6.77 10.81 15.62 1.33
Total Debt to Total Assets 51.63% 55.49% 17.83% 9.51% 5.65% 52.10%
Pre-tax Return on Net Worth -71.20% 17.29% 90.20% 67.25% 65.22% 3.80%
Pre-tax Return on Assets -34.44% 7.70% 74.11% 60.85% 61.53% 8.00%
Additional Ratios Year 1 Year 2 Year 3 Year 4 Year 5
Net Profit Margin -70.04% 1.89% 19.27% 22.48% 30.89% n.a
Return on Equity -71.20% 12.97% 67.27% 50.44% 48.64% n.a
Activity Ratios
Inventory Turnover 10.91 3.92 3.35 3.07 3.15 n.a
Accounts Payable Turnover 2.48 12.17 12.17 12.17 12.17 n.a
Payment Days 27 38 25 27 26 n.a
Total Asset Turnover 0.49 3.06 2.87 2.03 1.49 n.a
Debt Ratios
Debt to Net Worth 1.07 1.25 0.22 0.11 0.06 n.a
Current Liab. to Liab. 0.49 0.71 0.64 0.82 1.00 n.a
Liquidity Ratios
Net Working Capital $45,210 $45,563 $110,545 $210,890 $402,812 n.a
Interest Coverage -10.66 3.42 47.24 232.72 1,313.16 n.a
Additional Ratios
Assets to Sales 2.03 0.33 0.35 0.49 0.67 n.a
Current Debt/Total Assets 25% 40% 11% 8% 6% n.a
Acid Test 3.51 1.92 6.77 10.81 15.62 n.a
Sales/Net Worth 1.02 6.88 3.49 2.24 1.57 n.a
Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Medical Units 0% 0 0 0 0 0 0 0 0 0 0 0 1
STC 0% 0 0 0 0 0 0 0 0 0 0 0 1
Parts 0% 0 0 0 0 0 0 0 0 0 0 0 1
Loading Ramps and Additions 0% 0 0 0 0 0 0 0 0 0 0 0 1
Total Unit Sales 0 0 0 0 0 0 0 0 0 0 0 4
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Medical Units $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $26,495.00
STC $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1,195.00
Parts $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1,000.00
Loading Ramps and Additions $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1,000.00
Sales
Medical Units $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $26,495
STC $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,195
Parts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,000
Loading Ramps and Additions $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,000
Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $29,690
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Medical Units 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $5,300.00
STC 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $225.00
Parts 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $750.00
Loading Ramps and Additions 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $200.00
Direct Cost of Sales
Medical Units $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $5,300
STC $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $225
Parts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $750
Loading Ramps and Additions $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $200
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $6,475
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Owner/Manager 0% $0 $0 $0 $0 $0 $0 $0 $0 $3,750 $3,750 $3,750 $3,750
Office Personnel 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Production Personnel 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales Manager 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,500 $2,500
Total People 0 0 0 0 0 0 0 0 1 1 2 2
Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $3,750 $3,750 $6,250 $6,250

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $29,690
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $6,475
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $6,475
Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $23,215
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 78.19%
Expenses
Payroll $0 $0 $0 $0 $0 $0 $0 $0 $3,750 $3,750 $6,250 $6,250
Sales and Marketing and Other Expenses $0 $0 $0 $0 $500 $650 $650 $650 $300 $7,200 $5,200 $150
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $50 $50 $75 $75 $100
Phone $0 $0 $0 $0 $0 $0 $0 $100 $150 $200 $250 $250
Rent $0 $0 $0 $0 $0 $0 $0 $525 $525 $525 $525 $525
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $563 $563 $938 $938
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $0 $0 $0 $0 $500 $650 $650 $1,325 $5,338 $12,313 $13,238 $8,213
Profit Before Interest and Taxes $0 $0 $0 $0 ($500) ($650) ($650) ($1,325) ($5,338) ($12,313) ($13,238) $15,003
EBITDA $0 $0 $0 $0 ($500) ($650) ($650) ($1,325) ($5,338) ($12,313) ($13,238) $15,003
Interest Expense $164 $161 $158 $156 $153 $150 $147 $144 $142 $139 $136 $133
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($164) ($161) ($158) ($156) ($653) ($800) ($797) ($1,469) ($5,479) ($12,451) ($13,374) $14,869
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 50.08%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $29,690
Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $29,690
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $29,690
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $3,750 $3,750 $6,250 $6,250
Bill Payments $5 $164 $161 $158 $172 $658 $800 $820 $1,478 $1,962 $8,649 $7,409
Subtotal Spent on Operations $5 $164 $161 $158 $172 $658 $800 $820 $5,228 $5,712 $14,899 $13,659
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $338 $497 $494 $491 $505 $991 $1,133 $1,153 $5,561 $6,045 $15,232 $13,992
Net Cash Flow ($338) ($497) ($494) ($491) ($505) ($991) ($1,133) ($1,153) ($5,561) ($6,045) ($15,232) $15,698
Cash Balance $59,662 $59,165 $58,671 $58,179 $57,674 $56,684 $55,551 $54,398 $48,837 $42,792 $27,561 $43,258
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $60,000 $59,662 $59,165 $58,671 $58,179 $57,674 $56,684 $55,551 $54,398 $48,837 $42,792 $27,561 $43,258
Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $7,123
Other Current Assets $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Total Current Assets $70,000 $69,662 $69,165 $68,671 $68,179 $67,674 $66,684 $65,551 $64,398 $58,837 $52,792 $37,561 $60,381
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $70,000 $69,662 $69,165 $68,671 $68,179 $67,674 $66,684 $65,551 $64,398 $58,837 $52,792 $37,561 $60,381
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $158 $156 $153 $150 $631 $773 $771 $1,420 $1,672 $8,411 $6,886 $15,170
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $158 $156 $153 $150 $631 $773 $771 $1,420 $1,672 $8,411 $6,886 $15,170
Long-term Liabilities $20,000 $19,667 $19,334 $19,001 $18,668 $18,335 $18,002 $17,669 $17,336 $17,003 $16,670 $16,337 $16,004
Total Liabilities $20,000 $19,825 $19,490 $19,154 $18,818 $18,966 $18,775 $18,440 $18,756 $18,675 $25,081 $23,223 $31,174
Paid-in Capital $62,000 $62,000 $62,000 $62,000 $62,000 $62,000 $62,000 $62,000 $62,000 $62,000 $62,000 $62,000 $62,000
Retained Earnings ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000)
Earnings $0 ($164) ($325) ($483) ($639) ($1,292) ($2,092) ($2,889) ($4,358) ($9,838) ($22,289) ($35,663) ($20,794)
Total Capital $50,000 $49,836 $49,675 $49,517 $49,361 $48,708 $47,908 $47,111 $45,642 $40,162 $27,711 $14,337 $29,206
Total Liabilities and Capital $70,000 $69,662 $69,165 $68,671 $68,179 $67,674 $66,684 $65,551 $64,398 $58,837 $52,792 $37,561 $60,381
Net Worth $50,000 $49,836 $49,675 $49,517 $49,361 $48,708 $47,908 $47,111 $45,642 $40,162 $27,711 $14,337 $29,206

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