Pioneer Consulting

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Advertising Marketing Consulting Business Plan

Strategy and Implementation Summary

Pioneer Consulting will focus on the small start-up companies and existing small businesses that need marketing consulting but heretofore could not afford outsourcing the development of strategic marketing plans.

5.1 Competitive Edge

Pioneer Consulting's competitive advantage is twofold:

  • Pioneer Consulting is targeting customers that the large professional marketing consulting firms don't actively pursue. There is no direct competition to Pioneer Consulting's services.
  • The broad range of services that Pioneer Consulting can provide to its customers.

5.2 Sales Strategy

Pioneer Consulting's sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group's services.

5.2.1 Sales Forecast

The following table and chart highlight forecasted sales for three years.

Sales Forecast
Year 1 Year 2 Year 3
Start-up Businesses $9,550 $15,000 $22,000
Existing Small Businesses $14,300 $20,000 $30,000
Total Sales $23,850 $35,000 $52,000
Direct Cost of Sales Year 1 Year 2 Year 3
Start-up Businesses $0 $0 $0
Existing Small Businesses $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0
Pioneer Consulting advertising marketing consulting business plan strategy and implementation summary. Five MBA graduate students are founding Pioneer Consulting offering their marketing and advertising knowledge, skills, and learning to small start-up businesses.