Pioneer Consulting advertising marketing consulting business plan appendix. Five MBA graduate students are founding Pioneer Consulting offering their marketing and advertising knowledge, skills, and learning to small start-up businesses.

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Advertising Marketing Consulting Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Start-up Businesses 0% $700 $700 $600 $700 $600 $550 $700 $1,000 $1,000 $1,000 $1,000 $1,000
Existing Small Businesses 0% $1,000 $1,000 $1,200 $1,200 $1,400 $1,200 $1,300 $1,200 $1,200 $1,200 $1,200 $1,200
Total Sales $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Start-up Businesses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Existing Small Businesses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Susan Noyes 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Elizabeth Rayburn 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Issac Harris 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Al Takemoto 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Chris Pin 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Expenses
Payroll $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000
Sales and Marketing and Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cell Phone $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $150 $150 $150 $150 $150 $150 $300 $300 $300
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $40 $40 $40 $1,190 $1,190 $1,190 $1,190 $1,190 $1,190 $2,340 $2,340 $2,340
Profit Before Interest and Taxes $1,660 $1,660 $1,760 $710 $810 $560 $810 $1,010 $1,010 ($140) ($140) ($140)
EBITDA $1,660 $1,660 $1,760 $710 $810 $560 $810 $1,010 $1,010 ($140) ($140) ($140)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $498 $498 $528 $213 $243 $168 $243 $303 $303 ($42) ($42) ($42)
Net Profit $1,162 $1,162 $1,232 $497 $567 $392 $567 $707 $707 ($98) ($98) ($98)
Net Profit/Sales 68.35% 68.35% 68.44% 26.16% 28.35% 22.40% 28.35% 32.14% 32.14% -4.45% -4.45% -4.45%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $425 $425 $450 $475 $500 $438 $500 $550 $550 $550 $550 $550
Cash from Receivables $0 $43 $1,275 $1,278 $1,353 $1,428 $1,494 $1,319 $1,505 $1,650 $1,650 $1,650
Subtotal Cash from Operations $425 $468 $1,725 $1,753 $1,853 $1,865 $1,994 $1,869 $2,055 $2,200 $2,200 $2,200
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $425 $468 $1,725 $1,753 $1,853 $1,865 $1,994 $1,869 $2,055 $2,200 $2,200 $2,200
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000
Bill Payments $18 $538 $539 $563 $404 $431 $361 $435 $493 $487 $298 $298
Subtotal Spent on Operations $18 $538 $539 $1,563 $1,404 $1,431 $1,361 $1,435 $1,493 $2,487 $2,298 $2,298
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $18 $538 $539 $1,563 $1,404 $1,431 $1,361 $1,435 $1,493 $2,487 $2,298 $2,298
Net Cash Flow $407 ($71) $1,186 $190 $449 $435 $633 $434 $562 ($287) ($98) ($98)
Cash Balance $757 $687 $1,873 $2,063 $2,511 $2,946 $3,579 $4,013 $4,575 $4,288 $4,190 $4,092
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $350 $757 $687 $1,873 $2,063 $2,511 $2,946 $3,579 $4,013 $4,575 $4,288 $4,190 $4,092
Accounts Receivable $0 $1,275 $2,508 $2,583 $2,730 $2,878 $2,763 $2,769 $3,100 $3,245 $3,245 $3,245 $3,245
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Paid-in Capital $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Retained Earnings ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650)
Earnings $0 $1,162 $2,324 $3,556 $4,053 $4,620 $5,012 $5,579 $6,286 $6,993 $6,895 $6,797 $6,699
Total Capital $350 $1,512 $2,674 $3,906 $4,403 $4,970 $5,362 $5,929 $6,636 $7,343 $7,245 $7,147 $7,049
Total Liabilities and Capital $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Net Worth $350 $1,512 $2,674 $3,906 $4,403 $4,970 $5,362 $5,929 $6,636 $7,343 $7,245 $7,147 $7,049

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Pioneer Consulting advertising marketing consulting business plan appendix. Five MBA graduate students are founding Pioneer Consulting offering their marketing and advertising knowledge, skills, and learning to small start-up businesses.