Promerit Advertising advertising agency business plan management summary. Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program.

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Advertising Agency Business Plan

Management Summary

Robert Humphrey will be responsible for tactical elements of the marketing campaign and Cheryl Littlejohn will manage the technical aspects of the campaign. 

6.1 Personnel Plan

In addition to Robert and Cheryl, there will be three other staff members:

  • Secretary/Receptionist
  • Accountant
  • Salesperson
Personnel Plan
Year 1 Year 2 Year 3
Robert Humphrey $32,000 $40,000 $45,000
Cheryl Littlejohn $32,000 $40,000 $45,000
Secretary/Receptionist $20,000 $25,000 $28,000
Salesperson $38,000 $50,000 $55,000
Bookkeeper $20,000 $26,000 $29,000
Other $0 $0 $0
Total People 5 5 0
Total Payroll $142,000 $181,000 $202,000
Promerit Advertising advertising agency business plan management summary. Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program.