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Pioneer Consulting
Strategy and Implementation Summary
Pioneer Consulting will focus on the small start-up companies and existing small businesses that need marketing consulting but heretofore could not afford outsourcing the development of strategic marketing plans.
5.1 Competitive Edge
Pioneer Consulting’s competitive advantage is twofold:
- Pioneer Consulting is targeting customers that the large professional marketing consulting firms don’t actively pursue. There is no direct competition to Pioneer Consulting’s services.
- The broad range of services that Pioneer Consulting can provide to its customers.
5.2 Sales Strategy
Pioneer Consulting’s sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group’s services.
5.2.1 Sales Forecast
The following table and chart highlight forecasted sales for three years.


Sales Forecast | |||
Year 1 | Year 2 | Year 3 | |
Sales | |||
Start-up Businesses | $9,550 | $15,000 | $22,000 |
Existing Small Businesses | $14,300 | $20,000 | $30,000 |
Total Sales | $23,850 | $35,000 | $52,000 |
Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
Start-up Businesses | $0 | $0 | $0 |
Existing Small Businesses | $0 | $0 | $0 |
Subtotal Direct Cost of Sales | $0 | $0 | $0 |