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Strategy and Implementation Summary
Pioneer Consulting will focus on the small start-up companies and existing small businesses that need marketing consulting but heretofore could not afford outsourcing the development of strategic marketing plans.
5.1 Competitive Edge
Pioneer Consulting’s competitive advantage is twofold:
- Pioneer Consulting is targeting customers that the large professional marketing consulting firms don’t actively pursue. There is no direct competition to Pioneer Consulting’s services.
- The broad range of services that Pioneer Consulting can provide to its customers.
5.2 Sales Strategy
Pioneer Consulting’s sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group’s services.
5.2.1 Sales Forecast
The following table and chart highlight forecasted sales for three years.
|Year 1||Year 2||Year 3|
|Existing Small Businesses||$14,300||$20,000||$30,000|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Existing Small Businesses||$0||$0||$0|
|Subtotal Direct Cost of Sales||$0||$0||$0|