Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Download for free

Free Business Planning Webinar:

AI and Your Plan Register Now

Advertising icon Advertising Marketing Consulting Business Plan

Start your plan

Pioneer Consulting

Executive Summary

A marketing plan must be a “winner.” If the plan does not help management to gain market share, increase sales, lower marketing costs or otherwise “win”, the plan is a waste of time. This is crucial for small businesses that must get the highest return on every marketing dollar spent. Pioneer Marketing will provides its clients with a broad range of “winning” marketing consulting services. These services include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable marketing plan including identifying areas of opportunity, market segmentation, product line analysis, financial planning, competitive analysis, and culminate in the design of a project implementation plan. This will serve as a detailed road map for the planning and supervision of all marketing activities. Once completed, the tactical process is initiated leading to the real-world execution of the plan.

Pioneer Consulting consists of five graduate students from the Marshall School of Management at State University. Marshall’s Marketing Program is ranked in the top 15 in the country and its graduates have gone on to take positions with the nation’s largest marketing firms. The members of Pioneer Consulting won this year’s Andrew Stiegman Marketing Competition. This prestigious award is given each year to the best strategic marketing plan for a proposed small business. Teams from the region’s five graduate marketing programs submitted proposals that were then evaluated by a panel of top marketing professionals.

The target client of Pioneer Consulting is the small business that can rarely afford the cost of contracting the services of a marketing firm to maximize the effectiveness of their marketing expenditures. Pioneer Consulting will be a results-driven marketing firm. We provide a complete range of services. This allows us to evaluate a variety of marketing communications tools, choosing those that are best suited to the client’s requirements. We then combine those tools in such a way so as to create meaningful, effective marketing for optimal results.

Advertising marketing consulting business plan, executive summary chart image

1.1 Mission

Our primary focus is to work closely with clients and help them succeed in setting and meeting their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner.

1.2 Keys to Success

  • Have the technical expertise to minimize the learning curve for our clients and minimize their expenses.
  • Be a part of our client’s business team.
  • Insure the timely launch of each client’s marketing program.
  • Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.
LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan

Company Summary

Pioneer Consulting consists of five Masters program students from the Marshall School of Management at State University.

2.1 Company Ownership

Pioneer Consulting’s co-owners are Susan Noyes, Elizabeth Rayburn, Issac Harris, Al Takemoto, and Chris Pin.

2.2 Start-up Summary

Pioneer Consulting’s co-owners will each invest $200. The start-up costs are primarily for marketing material and a company cell phone and messaging service.

Advertising marketing consulting business plan, company summary chart image

Start-up
Requirements
Start-up Expenses
Legal $100
Stationery etc. $150
Brochures $300
Cell Phone Setup $100
Other $0
Total Start-up Expenses $650
Start-up Assets
Cash Required $350
Other Current Assets $0
Long-term Assets $0
Total Assets $350
Total Requirements $1,000
Start-up Funding
Start-up Expenses to Fund $650
Start-up Assets to Fund $350
Total Funding Required $1,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $350
Additional Cash Raised $0
Cash Balance on Starting Date $350
Total Assets $350
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Susan Noyes $200
Elizabeth Rayburn $200
Issac Harris $200
Al Takemoto $200
Chris Pin $200
Additional Investment Requirement $0
Total Planned Investment $1,000
Loss at Start-up (Start-up Expenses) ($650)
Total Capital $350
Total Capital and Liabilities $350
Total Funding $1,000

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan

Services

Pioneer Consulting will offer the following services:

  • Development and preparation of strategic marketing plans and programs.
  • Key market segment identification plans and programs.
  • Design of overall advertising/public relations strategies.
  • Industry trend analysis.
  • Execution of marketing implementation plans and programs.
LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan

Market Analysis Summary

Pioneer Consulting will be focusing on a very specific part of the business market:

  • Small Start-up Companies.
  • Existing Small Businesses.

4.1 Market Segmentation

Pioneer Consulting will focus on two groups of businesses:

  • Small Start-up Companies – These small start-up businesses can rarely afford marketing consulting services and don’t have the in-house expertise to create strategic marketing plans. Their focus is always on getting a product or service out to customers. The city is growing at a rate of 10% annually and the numbers of start-ups increase each year in all the city’s major industries and service areas. Pioneer Consulting believes that this is an underserved market segment and that they could provide an invaluable service to these target clients.
  • Existing Small Businesses – These companies have already reached some limited success and are planning to expand their operations. Typically, they haven’t used marketing consulting services in the past. Perhaps the success of their product or service is only hiding marketing problems in the operation that will emerge as greater pressure is placed on the company performance. Each stage of growth in a company presents challenges that can hurt its performance and success. Pioneer Consulting can provide these companies a focused marketing approach that is responsive to unique client demands, assisting them in achieving their future sales goals.
Advertising marketing consulting business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Start-up Companies 15% 130 150 173 199 229 15.21%
Existing Small Businesses 10% 240 264 290 319 351 9.97%
Other 0% 0 0 0 0 0 0.00%
Total 11.89% 370 414 463 518 580 11.89%

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan

Strategy and Implementation Summary

Pioneer Consulting will focus on the small start-up companies and existing small businesses that need marketing consulting but heretofore could not afford outsourcing the development of strategic marketing plans.

5.1 Competitive Edge

Pioneer Consulting’s competitive advantage is twofold:

  • Pioneer Consulting is targeting customers that the large professional marketing consulting firms don’t actively pursue. There is no direct competition to Pioneer Consulting’s services.
  • The broad range of services that Pioneer Consulting can provide to its customers.

5.2 Sales Strategy

Pioneer Consulting’s sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group’s services.

5.2.1 Sales Forecast

The following table and chart highlight forecasted sales for three years.

Advertising marketing consulting business plan, strategy and implementation summary chart image

Advertising marketing consulting business plan, strategy and implementation summary chart image
Sales Forecast
Year 1 Year 2 Year 3
Sales
Start-up Businesses $9,550 $15,000 $22,000
Existing Small Businesses $14,300 $20,000 $30,000
Total Sales $23,850 $35,000 $52,000
Direct Cost of Sales Year 1 Year 2 Year 3
Start-up Businesses $0 $0 $0
Existing Small Businesses $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan

Management Summary

Pioneer Consulting will be managed by project managers Susan Noyes and Issac Harris.

Susan Noyes was co-leader of the marketing team that won this year’s Andrew Stiegman Marketing Competition. Susan has worked for MediaHound as a marketing assistant for the past three years and has participated in number of successful direct-mail campaigns.

Issac Harris worked for Dynamic Marketing Research as a research assistant for two years before entering Marshall School of Management’s Marketing Graduate Program. He was also co-leader of the marketing team that won this year’s Andrew Stiegman Marketing Competition.

The remaining team members are:

  • Elizabeth Rayburn – Elizabeth has three years of experience in media marketing as a former employee of Premier Marketing Consultants.
  • Al Takemoto – Al’s skill focus is Internet and e-mail marketing. He has worked as a staff member of Gold Online Marketing Services for three years prior to his admission to Marshall School of Management.
  • Chris Pin – Chris has been a marketing assistant at Quick Silver Advertising for the past two years. His area of expertise is print advertising.

6.1 Personnel Plan

Pioneer Consulting will have a staff of five, the co-founders. They will pay themselves a moderate straight salary beginning with the fourth month after start-up.

Personnel Plan
Year 1 Year 2 Year 3
Susan Noyes $2,400 $4,800 $7,000
Elizabeth Rayburn $2,400 $4,800 $7,000
Issac Harris $2,400 $4,800 $7,000
Al Takemoto $2,400 $4,800 $7,000
Chris Pin $2,400 $4,800 $7,000
Total People 0 0 0
Total Payroll $12,000 $24,000 $35,000

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan

Financial Plan

The following sections will present the break-even analysis, profit and loss, cash flow, and the balance sheet.

7.1 Break-even Analysis

The Break-even Analysis is laid out in the following table and chart.

Advertising marketing consulting business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $1,190
Assumptions:
Average Percent Variable Cost 0%
Estimated Monthly Fixed Cost $1,190

7.2 Projected Profit and Loss

The following table will indicate projected profit and loss for three years.

Advertising marketing consulting business plan, financial plan chart image

Advertising marketing consulting business plan, financial plan chart image

Advertising marketing consulting business plan, financial plan chart image

Advertising marketing consulting business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $23,850 $35,000 $52,000
Direct Cost of Sales $0 $0 $0
Other Production Expenses $0 $0 $0
Total Cost of Sales $0 $0 $0
Gross Margin $23,850 $35,000 $52,000
Gross Margin % 100.00% 100.00% 100.00%
Expenses
Payroll $12,000 $24,000 $35,000
Sales and Marketing and Other Expenses $0 $500 $500
Depreciation $0 $0 $0
Cell Phone $480 $480 $480
Utilities $0 $0 $0
Insurance $0 $0 $0
Rent $0 $0 $0
Payroll Taxes $1,800 $3,600 $5,250
Other $0 $0 $0
Total Operating Expenses $14,280 $28,580 $41,230
Profit Before Interest and Taxes $9,570 $6,420 $10,770
EBITDA $9,570 $6,420 $10,770
Interest Expense $0 $0 $0
Taxes Incurred $2,871 $1,926 $3,231
Net Profit $6,699 $4,494 $7,539
Net Profit/Sales 28.09% 12.84% 14.50%

7.3 Projected Cash Flow

The following chart and table indicates projected cash flow.

Advertising marketing consulting business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $5,963 $8,750 $13,000
Cash from Receivables $14,643 $24,733 $36,687
Subtotal Cash from Operations $20,605 $33,483 $49,687
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $20,605 $33,483 $49,687
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $12,000 $24,000 $35,000
Bill Payments $4,863 $6,259 $9,218
Subtotal Spent on Operations $16,863 $30,259 $44,218
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $16,863 $30,259 $44,218
Net Cash Flow $3,742 $3,224 $5,469
Cash Balance $4,092 $7,316 $12,785

7.4 Projected Balance Sheet

The following is the projected balance sheet for three years.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $4,092 $7,316 $12,785
Accounts Receivable $3,245 $4,762 $7,075
Other Current Assets $0 $0 $0
Total Current Assets $7,337 $12,078 $19,860
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $7,337 $12,078 $19,860
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $288 $535 $778
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $288 $535 $778
Long-term Liabilities $0 $0 $0
Total Liabilities $288 $535 $778
Paid-in Capital $1,000 $1,000 $1,000
Retained Earnings ($650) $6,049 $10,543
Earnings $6,699 $4,494 $7,539
Total Capital $7,049 $11,543 $19,082
Total Liabilities and Capital $7,337 $12,078 $19,860
Net Worth $7,049 $11,543 $19,082

7.5 Business Ratios

The following table provides important ratios for the real estate industry, as determined by the Standard Industry Classification (SIC) Index, 7319, Advertising, nec.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 46.75% 48.57% 8.50%
Percent of Total Assets
Accounts Receivable 44.23% 39.43% 35.63% 36.10%
Other Current Assets 0.00% 0.00% 0.00% 42.70%
Total Current Assets 100.00% 100.00% 100.00% 80.20%
Long-term Assets 0.00% 0.00% 0.00% 19.80%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 3.93% 4.43% 3.92% 46.70%
Long-term Liabilities 0.00% 0.00% 0.00% 9.80%
Total Liabilities 3.93% 4.43% 3.92% 56.50%
Net Worth 96.07% 95.57% 96.08% 43.50%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 100.00% 100.00% 100.00% 0.00%
Selling, General & Administrative Expenses 71.91% 87.16% 85.50% 79.10%
Advertising Expenses 0.00% 1.43% 0.96% 4.20%
Profit Before Interest and Taxes 40.13% 18.34% 20.71% 1.60%
Main Ratios
Current 25.47 22.59 25.54 1.70
Quick 25.47 22.59 25.54 1.43
Total Debt to Total Assets 3.93% 4.43% 3.92% 56.50%
Pre-tax Return on Net Worth 135.76% 55.62% 56.44% 4.60%
Pre-tax Return on Assets 130.43% 53.16% 54.23% 10.50%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 28.09% 12.84% 14.50% n.a
Return on Equity 95.03% 38.93% 39.51% n.a
Activity Ratios
Accounts Receivable Turnover 5.51 5.51 5.51 n.a
Collection Days 57 56 55 n.a
Accounts Payable Turnover 17.88 12.17 12.17 n.a
Payment Days 27 23 25 n.a
Total Asset Turnover 3.25 2.90 2.62 n.a
Debt Ratios
Debt to Net Worth 0.04 0.05 0.04 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $7,049 $11,543 $19,082 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.31 0.35 0.38 n.a
Current Debt/Total Assets 4% 4% 4% n.a
Acid Test 14.21 13.68 16.44 n.a
Sales/Net Worth 3.38 3.03 2.73 n.a
Dividend Payout 0.00 0.00 0.00 n.a

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Start-up Businesses 0% $700 $700 $600 $700 $600 $550 $700 $1,000 $1,000 $1,000 $1,000 $1,000
Existing Small Businesses 0% $1,000 $1,000 $1,200 $1,200 $1,400 $1,200 $1,300 $1,200 $1,200 $1,200 $1,200 $1,200
Total Sales $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Start-up Businesses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Existing Small Businesses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Susan Noyes 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Elizabeth Rayburn 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Issac Harris 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Al Takemoto 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Chris Pin 0% $0 $0 $0 $200 $200 $200 $200 $200 $200 $400 $400 $400
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Expenses
Payroll $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000
Sales and Marketing and Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cell Phone $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $150 $150 $150 $150 $150 $150 $300 $300 $300
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $40 $40 $40 $1,190 $1,190 $1,190 $1,190 $1,190 $1,190 $2,340 $2,340 $2,340
Profit Before Interest and Taxes $1,660 $1,660 $1,760 $710 $810 $560 $810 $1,010 $1,010 ($140) ($140) ($140)
EBITDA $1,660 $1,660 $1,760 $710 $810 $560 $810 $1,010 $1,010 ($140) ($140) ($140)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $498 $498 $528 $213 $243 $168 $243 $303 $303 ($42) ($42) ($42)
Net Profit $1,162 $1,162 $1,232 $497 $567 $392 $567 $707 $707 ($98) ($98) ($98)
Net Profit/Sales 68.35% 68.35% 68.44% 26.16% 28.35% 22.40% 28.35% 32.14% 32.14% -4.45% -4.45% -4.45%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $425 $425 $450 $475 $500 $438 $500 $550 $550 $550 $550 $550
Cash from Receivables $0 $43 $1,275 $1,278 $1,353 $1,428 $1,494 $1,319 $1,505 $1,650 $1,650 $1,650
Subtotal Cash from Operations $425 $468 $1,725 $1,753 $1,853 $1,865 $1,994 $1,869 $2,055 $2,200 $2,200 $2,200
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $425 $468 $1,725 $1,753 $1,853 $1,865 $1,994 $1,869 $2,055 $2,200 $2,200 $2,200
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000
Bill Payments $18 $538 $539 $563 $404 $431 $361 $435 $493 $487 $298 $298
Subtotal Spent on Operations $18 $538 $539 $1,563 $1,404 $1,431 $1,361 $1,435 $1,493 $2,487 $2,298 $2,298
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $18 $538 $539 $1,563 $1,404 $1,431 $1,361 $1,435 $1,493 $2,487 $2,298 $2,298
Net Cash Flow $407 ($71) $1,186 $190 $449 $435 $633 $434 $562 ($287) ($98) ($98)
Cash Balance $757 $687 $1,873 $2,063 $2,511 $2,946 $3,579 $4,013 $4,575 $4,288 $4,190 $4,092
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $350 $757 $687 $1,873 $2,063 $2,511 $2,946 $3,579 $4,013 $4,575 $4,288 $4,190 $4,092
Accounts Receivable $0 $1,275 $2,508 $2,583 $2,730 $2,878 $2,763 $2,769 $3,100 $3,245 $3,245 $3,245 $3,245
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Paid-in Capital $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Retained Earnings ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650)
Earnings $0 $1,162 $2,324 $3,556 $4,053 $4,620 $5,012 $5,579 $6,286 $6,993 $6,895 $6,797 $6,699
Total Capital $350 $1,512 $2,674 $3,906 $4,403 $4,970 $5,362 $5,929 $6,636 $7,343 $7,245 $7,147 $7,049
Total Liabilities and Capital $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Net Worth $350 $1,512 $2,674 $3,906 $4,403 $4,970 $5,362 $5,929 $6,636 $7,343 $7,245 $7,147 $7,049

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Create Your Plan