IWA Championship Wrestling

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Wrestling Entertainment Business Plan

Company Summary

This business plan has been developed to present IWA to prospective investors and to assist in raising $500,000 of equity capital needed to fund the 3 year time period it is estimated it will take for the IWA to secure a position in the top three most popular shows within the industry. We will do this by producing a weekly, family oriented television program and a series of family-oriented live events to fill the void currently existing among pro wrestling fans worldwide.

2.1 Company Ownership

IWA is a company with 3 principals involved in its development. The principal contact is Rob Russen, Sarasota, FL.

IWA founder and CEO Rob Russen, entered professional wrestling as a local promoter in the Philadelphia area in 1976. In 1979 he formed his own group called the North American Wrestling Federation (NAWF) and achieved much local success.

In 1985 Russen formed the National Wrestling Federation (NWF), which was selected as "independent wrestling promotion of the year" by Wrestling Fury and Wrestling Eye magazines. Wrestling Fury wrote of Mr. Russen "he is a wrestling and business genius ... top name talent appears on every NWF card ... the matches are exciting and the fans always walk away with the satisfied feeling that they received more than their money's worth."

When legendary promoter/wrestler Verne Gagne needed someone to jump-start his American Wrestling Association (AWA); Rob Russen was the man he brought in to become vice-president and director of marketing.

2.2 Start-up Summary

Assumptions made herein are based on the projected costs and revenues to produce a monthly tape-delayed television production, which will yield the weekly television programming for domestic and international distribution. Revenue assumptions are based on sponsorship participation, television advertising, gate attendance and/or site fees for live events, merchandise sold at live events, merchandise sold on the IWA website, plus food and beverage sales at events.

Cost assumptions include the purchase of television time, event production costs (including talent, travel, and equipment rental), television production costs (including live shoot, post production, editing, and dubbing), lighting rental, building rental, and local cable TV and print media advertising.

Start-up Funding
Start-up Expenses to Fund $82,450
Start-up Assets to Fund $450,000
Total Funding Required $532,450
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $450,000
Additional Cash Raised $0
Cash Balance on Starting Date $450,000
Total Assets $450,000
Liabilities and Capital
Current Borrowing $72,000
Long-term Liabilities $302,945
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $374,945
Planned Investment
Investor 1 $52,000
Investor 2 $50,000
Investor 3 $25,505
Investor 4 $30,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $157,505
Loss at Start-up (Start-up Expenses) ($82,450)
Total Capital $75,055
Total Capital and Liabilities $450,000
Total Funding $532,450
Start-up Expenses
Legal $5,000
Stationery etc. $1,500
Staffing $6,500
Insurance $500
Rent $6,000
Editing Suite $12,950
Expensed equipment $50,000
Other $0
Total Start-up Expenses $82,450
Start-up Assets
Cash Required $450,000
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $0
Total Assets $450,000
Total Requirements $532,450