Glen Mar Forest Products

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Wholesale Landscape Products Business Plan

Market Analysis Summary

Last year, a quarter of U.S.  households spent an average of $500 each for landscaping (installing plant material in original or renovated landscapes). This helped retailers ring up over $5 billion in sales.

The expanding, upscale landscaping market means more demand for the speciality nursery products.  Landscaping will be a project of high priority among new homeowners, who expect to spend an average of $3,500 on it.  Five percent estimate they will spend $10,000 or more.

Fifty-one percent of these landscape customers are male.  Fifty-six percent are 30 to 49 years old, and 46 percent are married with children.  Forty-nine percent are college-educated.  Fifty-one percent hold business or professional jobs, and 56 percent earn $30,000 or more.  Half live in the suburbs.

4.1 Market Segmentation

Glen Mar Forest Products will focus on two customer groups:

  • Wholesale Distributors: This group is the critical supplier to retail outlets and pivotal to the success of Rainbow Mulchâ„¢.
  • Landscaping Professionals: An important key to the landscaping market is the ability to add value to property through innovative products or techniques.  We believe that Rainbow Mulchâ„¢ is an invaluable tool to landscaping professionals that will improve the range of options they have in projects.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Wholesale Distributors 4% 20,000 20,800 21,632 22,497 23,397 4.00%
Professional Landscapers 6% 35,000 37,100 39,326 41,686 44,187 6.00%
Total 5.29% 55,000 57,900 60,958 64,183 67,584 5.29%