Oasis Juice

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Wholesale Juice Business Plan

Market Analysis Summary

The demographics of Oasis Juice customers are as follows:

  • Young professional, ages 25 - 45;
  • Average income of $40,000+ a year;
  • Involved in athletic activity;
  • Shop in upscale health/natural food stores.

4.1 Market Segmentation

Oasis Juice has identified seven metro locations within the state where we can reach our target customers:

  • Montclair;
  • Riley;
  • Ashford;
  • Tracy;
  • Wilmington;
  • Langsford;
  • Willard.
Market Analysis
2002 2003 2004 2005 2006
Potential Customers Growth CAGR
Montclair 10% 60,000 66,000 72,600 79,860 87,846 10.00%
Riley 10% 75,000 82,500 90,750 99,825 109,808 10.00%
Ashford 10% 85,000 93,500 102,850 113,135 124,449 10.00%
Tracy 10% 75,000 82,500 90,750 99,825 109,808 10.00%
Wilmington 10% 62,000 68,200 75,020 82,522 90,774 10.00%
Langsford 10% 90,000 99,000 108,900 119,790 131,769 10.00%
Willard 10% 48,000 52,800 58,080 63,888 70,277 10.00%
Total 10.00% 495,000 544,500 598,950 658,845 724,731 10.00%