Chef Vending

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Vending Services Business Plan

Company Summary

Chef Vending, LLC, is a family-owned and operated import company that focuses on importing innovative vending machines and restaurant equipment from Spain. By serving a niche segment of the $24.5 billion dollar vending industry, we will position Chef Vending as a high-quality, innovative company, that creates value for its customers.

Located in North Miami Beach, Florida, three of the four investors have full operational responsibility. Mauricio Ordonez and Javier Palmera, the co-founders, have both entrepreneurial and industry experience. Charles Mulligan brings operational management and financial skills to the operation.

2.1 Company Ownership

Chef Vending, LLC, is a privately-held Florida corporation. Chef Vending is owned by three of its key employees, and one financial investor. The ownership breakdown is as follows:

  • Mauricio Ordonez- 40%
  • Javier Palmera- 20%
  • Charles Mulligan- 20%
  • Pedro Herrera- 20%

2.2 Start-up Summary

Our start-up costs, listed below, have been financed to date by the investment from its owners.

Start-up Expenses
Cash Purchases $2,500
Utilities $855
Repairs & Maintanence $2,388
Professional Fees $500
Insurance $921
Rent $7,136
Travel $9,271
Inventory $43,086
Telephone $1,166
Postage $111
Office Equipment/Supplies $4,645
Marketing/Advertising $15,587
Freight $4,926
Other $1,400
Total Start-up Expenses $94,492
Start-up Assets
Cash Required $25,000
Start-up Inventory $37,508
Other Current Assets $0
Long-term Assets $0
Total Assets $62,508
Total Requirements $157,000
Start-up Funding
Start-up Expenses to Fund $94,492
Start-up Assets to Fund $62,508
Total Funding Required $157,000
Non-cash Assets from Start-up $37,508
Cash Requirements from Start-up $25,000
Additional Cash Raised $0
Cash Balance on Starting Date $25,000
Total Assets $62,508
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $125,000
Accounts Payable (Outstanding Bills) $2,500
Other Current Liabilities (interest-free) $0
Total Liabilities $127,500
Planned Investment
Investor 1 $10,500
Investor 2 $9,000
Investor 3 $5,000
Investor 4 $5,000
Additional Investment Requirement $0
Total Planned Investment $29,500
Loss at Start-up (Start-up Expenses) ($94,492)
Total Capital ($64,992)
Total Capital and Liabilities $62,508
Total Funding $157,000

2.3 Company Locations and Facilities

Chef Vending maintains an office and a small warehouse in a mixed-use area of North Miami Beach, Florida. We maintain a showroom, where we provide customers with product demonstrations, a warehouse, where we keep an inventory of machines and supplies, and an administrative area to handle the business functions.