A website will be developed to allow customers to view a lease/rental catalog at their convenience. The site will offer descriptions of the different tools as well as tips on proper use. When the tool selection changes the site will be updated.
Website Marketing Strategy
Submission to search engines: The site will be submitted to various search engines so when someone enters a common keyword into the search engine, Borrow My Tools' site comes up on the list of "hits."
The Web address will be printed on all forms of literature: This includes all invoices, advertisements, and other promotional material.
Borrow My Tools has informally discussed the production of the website with a local teacher who does website programming as a side job.