Roth & Calder Telemarketing Professionals, Inc.

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Telemarketing Consultants Business Plan

Management Summary

The company will have four officers: President, Mr. Thomas Roth; Head of Operations, Ms. Jane Calder; plus two telemarketing consultants. We will also hire an office manager, and someone to do cold calls. The company plans to hire additional consultants and administrative personnel as we begin to get large numbers of contracts.

6.1 Personnel

R&C's management brings to the company strong capabilities in creative flair, research, and a unique combination of skills drawn from other businesses.

Mr. Thomas Roth just recently left a position as marketing executive with General Foods and has many years of experience working with telemarketing programs. Among the companies Mr. Roth has previously worked for are Lucas Advertising, McDonald Pollsters, and Capital Investments. Mr. Roth has successfully launched numerous telemarketing campaigns with these organizations including customer surveys, political surveys, and product introductions. Mr. Roth has an MBA in Marketing and an BS in International Relations.

Ms. Jane Calder, who has a Bachelors degree in marketing, worked for Ford Motor Company from 1978-1988 as an advertising executive. In 1989 she went to work for Anderson Consulting in their marketing and advertising division. Four years later Ms. Calder went to work as information campaign consultant for Senator Offenbaughten of Bigstate.

Personnel Plan
Year 1 Year 2 Year 3
Mr. Thomas Roth - President $36,000 $36,000 $60,000
Ms. Jane Calder - Operations Head/Principal Consultant $36,000 $36,000 $60,000
Mrs. Susan Howell - Telemarketing Consultant $36,000 $36,000 $45,000
Mr. Leonard Grey - Telemarketing Consultant $36,000 $36,000 $36,000
Office Manager $20,400 $22,000 $22,000
Cold Caller $13,440 $15,000 $0
Total People 6 6 5
Total Payroll $177,840 $181,000 $223,000