Velocipede / Snowpede Borrow Bank

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Sports Equipment Rental Business Plan

Executive Summary

Velocipede/Snowpede Borrow Bank (VS) is a Eugene, OR based rental company specializing in bicycles and snowshoes. VS will offer road, mountain, and tandem bicycles for rent as well as a variety of sizes of snowshoes. Bicycles will be the primary source of revenue from April through November. Once the rains come into the Willamette valley and snow falls upon the Cascade Mountains, the revenue source will switch from bicycles to snowshoes. For both bicycles and snowshoes, Velocipede/Snowpede will supply each customer with a detailed map/trip log which the customer will be able to follow, showing them incredible hiking and biking trails. Eugene is ideal for these types of activities because of it's enthusiastic cycling population, and proximity to the Cascade Mt. range.

While Eugene has several rental stores for bicycles and snowshoes, their primary line of businesses is retail, with rentals as an ancillary distraction. VS will leverage their superior customer service to steadily gain market share and will reach profitability by month nine and achieve $150,000 in revenue in year two.

1.1 Objectives

The objectives for the first three years of operation include:

  • To create a service-based company whose primary goal is to exceed customer's expectations.
  • To increase the number of clients served by 20% per year through superior performance.
  • To develop a sustainable start-up business surviving off of its own cash flow.

1.2 Mission

Velocipede/Snowpede Borrow Bank's mission is to provide customers with bicycle and snowshoe rentals as well as suggested journeys. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.