NaviTag Technologies, LLC

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Shipment Monitoring Business Plan

Management Summary

NaviTag Technologies management is comprised of experienced entrepreneurs and business professionals from the transportation and technology management industries. Our management team possesses a breadth of functional experience in container shipping, product development, the marketing of emerging products/technologies, strategic partnering, professional services and corporate finance.

Mr. Magown and Mr. Galley will share the senior management responsibilities with Mr. Magown directing the sales/marketing, finance, and distribution efforts and Mr. Galley directing the development, operations, and production. The organizational structure and personnel plan reflect our intentions to maintain an organization that is customer oriented and technologically proficient, while efficiently managing cost controls and productivity.

6.1 Organizational Structure

The organization is structured into two groups with sales/marketing, finance, and distribution being located in the Boston office and development, operation, and production being located in the New York office.

6.2 Management Team

Jim Galley
Mr. Galley is a seasoned technology professional with over 15 years of experience in management, operations, application and product development in technology environments.

As CTO and founding member of, Mr. Galley brought the company from a business plan concept to processing transactions online in six weeks.

As executive director at PC Magazine Labs, Mr. Galley created the industry standard reference for benchmarking personal computer technology, successfully branding the results and generating mass acceptance from major marketing and technical communities - IBM, Intel, Dell, HP to name a few.

Mr. Galley also has Fortune 50 financial experience as a technical officer, and has run a data center operation.

Bob Magown
Mr. Magown has spent twenty years serving in senior management positions with transportation-related companies focusing on sales, strategic growth and operational support.

Mr. Magown was an original member of the Internet start-up and held the position of vice president of sales. Mr. Magown initiated and negotiated the sale of the software and IP to BridgePoint, a division of CSX Transportation and provided consulting services.

For 17 years prior to joining he built a successful career with the ocean carrier CAST (CP Ships), where he fulfilled a variety of senior sales and marketing positions including regional director east coast. At CAST, he held positions at the World Headquarters in Bermuda, North American Headquarters in Montreal, as well as regional offices in New Jersey and Boston.

From 1978 to 1982, Mr. Magown was director of regional sales of Atlantic Richfield Company (ARCO). Mr. Magown holds a BS degree in business management from Bryant College.

6.3 Personnel Plan

The Personnel Plan reflects the staffing levels required to create the electronic tag, central database, and establish the customer base needed to achieve the revenues projected and reach profitability.

We have projected a staff of XX employees by January 2003 and recognize the need to increase the sales/marketing department in 2005. The new sales/marketing positions have not been included in this plan.

Personnel Plan
Year 1 Year 2 Year 3 Year 4 Year 5
Bob Magown - President $120,000 $120,000 $120,000 $126,000 $132,300
Jim Galley - CTO $120,000 $120,000 $120,000 $126,000 $132,300
VP Sales $54,000 $75,600 $79,380 $83,349 $87,516
Division 1 $116,000 $148,800 $156,240 $164,052 $172,255
Division 2 $69,665 $131,600 $137,490 $144,364 $151,583
Total People 10 10 10 10 10
Total Payroll $479,665 $596,000 $613,110 $643,765 $675,954