Ice Dreams

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Shaved Ice Beverage Business Plan

Management Summary

Ice Dreams will hire an employee to assist with the business. Ice Dreams will require minimum daily supervision after it has been established since all three products are fairly easy to make.

6.1 Organizational Structure

Ofelia R. Arellano, the owner, will have one individual assisting her with the business. Long range plans will include a second employee to assist with the weekend hours.

6.2 Management Team

Ofelia R. Arellano is the most important member of the management team. Dr. Arellano is a graduate of the University of California, Santa Barbara with several advanced degrees (Masters and Doctorate in Psychology). She has spent the last six years working as an administrator overseeing a budget of approximately $800,000. Ofelia will oversee the business primarily during the weekend hours and Frank Arellano will oversee the business during weekdays along with one employee.

Business expertise include:

Budget Control

  • History Based Budgeting
  • Object-Code Budgeting
  • Program Budgeting
  • Planned Programming Budgeting Systems

Personnel Management

  • Management by Goals and Objectives

Strategic Planning

  • Long-Range Planning
  • Total Quality Management
  • Operational Planning

Public Relations

  • Advertising for Educational Purposes
  • Marketing Research
  • Consulting

Community Leadership

  • Advisory Boards
  • Business and Educational Partnerships

City Planning and Development

  • Board of Director, San Ysidro Planning and Development Group

Business Needs Assessment and Consultation

  • Board of Directors, San Ysidro Chamber of Commerce

Frank Arellano will serve as a consultant on a volunteer basis. Mr. Arellano spent over 35 years in the retail business handling marketing and inventory for a major food chain. He is familiar with all aspects of business management and operations having owned and operated his own grocery store in El Centro. Mr. Arellano will also assist in the building design, landscaping layout and business marketing. Mr. Arellano will supervise the business during the week days which means managing one employee.

6.3 Personnel Plan

Monthly personnel cost estimates are included in the following table.

Personnel Plan
Year 1 Year 2 Year 3
Assistant $10,800 $11,232 $11,681
Owner $0 $0 $0
Total People 1 1 1
Total Payroll $10,800 $11,232 $11,681