Advanced Linguistic Pontificators

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Seminar Business Plan

Executive Summary

Advanced Linguistic Pontificators is a leading seminar and training program company led by best-selling author Daug Matisim. Advanced Linguistic Pontificators will be targeting medium- and large-size companies/corporations. Pontificators will quickly reach profitability and achieve $79,000 of net profit by year two.

Services

Advanced Linguistic Pontificators will provide medium- to large-size companies with training programs and seminars covering the subjects of advanced reading, stress management, and time management. The advanced reading course will teach speed reading with increased comprehension and memory. Stress management will teach techniques to better deal with stress, and time management will teach methods to become more efficient with the limited amount of time that we all have. The subjects will be taught in either seminar format or training program format. The seminar format is a presentation that concentrates on a specific topic. For the seminars, the audience just observes. A training program is like a seminar except the attendees participate in the entire process.

Marketing

Advanced Linguistic Pontificators will utilize a three-prong strategy to generate a 15% increase in clients each year. The first prong is the use of free public seminars. The public seminars are an excellent method of bringing together a diverse crowd of people that would not have otherwise heard of Pontificators before. The second prong is the dissemination of printed material and the promotion of Daug's published books. The last prong is the use of networking and word of mouth advertising. Daug recognizes the "small universe" of seminars and training programs and will leverage this element to generate significant business from network contacts.

Management

Daug Matism is the organization and an expert in the field he teaches. He has written two best-selling topical books, "Read Fast, Comprehend More, Remember Lots, and Ignore the Fluff," and Efficiency Gains in Time and Stress Management: Why the Snail is Faster than the Hare." Having published in the area that he teaches gives Daug instant respect and notoriety. This expert level of knowledge is based on a foundation of a communications degree as well as a Master in Education. In addition to this incredible C.V., Daug is bubbling with enthusiasm that is contagious to the various seminar participants.

Advanced Linguistic Pontificators will fully utilize Daug's expert knowledge and notoriety to take the seminar company to profitability. Pontificators has conservatively forecasted sales of $181,000 by year two.

1.1 Objectives

The objectives for the first three years of operation include:

  • To create a service-based company whose primary goal is to exceed customer's expectations.
  • The utilization of Advanced Linguistic Pontificators in at least five of the top 100 companies as ranked by Forbes Magazine.
  • To increase the number of clients by 15% per year.
  • To develop a sustainable home business, surviving off of its own cash flow.

1.2 Mission

Advanced Linguistic Pontificators' mission is to provide companies with high-quality training seminars. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.