Catholic School Development Foundation

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School Fundraising Business Plan

Strategy and Implementation Summary

The market was defined in the Market Segmentation section. We discussed diocesan high schools as our primary target market. 

Over the last 10 years we've worked in 20+ schools as an independent consultant or employee of various firms.   Within the high school market it would seem logical to first approach these 20 schools to evaluate their current needs and seek referrals.

5.1 Pricing Strategy

Initially we will be priced at the upper edge of what the market will bear, competing with name-brand consultants. The pricing fits with our position as a specialist serving Catholic schools.

Consulting bids will be calculated on fees of $1,200 per day.  We believe this is the optimum point that balances market tolerance with the Foundation's need for cash to attract qualified personnel.

5.2 Fundraising Strategy

The annual sales projections are included in the Funding Forecast table.

Funding Forecast
Year 1 Year 2 Year 3
Funding
Consulting Services: Founder $87,500 $120,000 $60,000
Consulting Services: Employee(s) $52,500 $300,000 $600,000
Other $0 $0 $0
Total Funding $140,000 $420,000 $660,000
Direct Cost of Funding Year 1 Year 2 Year 3
Consulting Services: Founder $6,000 $8,000 $8,000
Consulting Services: Employee(s) $0 $6,000 $8,000
Other $0 $0 $0
Subtotal Cost of Funding $6,000 $14,000 $16,000

5.3 Milestones

Our detailed milestones for March 2001 through March 2002 are shown in the following table.

Milestones
Milestone Start Date End Date Budget Manager Department
Business plan 3/1/2001 3/15/2001 $0 GSJ Marketing
Logo design 4/1/2001 5/1/2001 $2,000 GSJ Marketing
Client Presentations 8/1/2001 3/1/2002 $10,000 GSJ Marketing
DM Mailings 6/1/2001 10/30/2001 $2,000 Vendor Web
Brochures 5/2/2001 6/1/2001 $3,000 Vendor Web
Financial Backing 3/15/2001 8/30/2001 $600 GSJ Department
Internet Services Set Up 4/1/2001 5/15/2001 $3,000 Vendor Department
Phone/Voicemail Installed 7/15/2001 8/5/2001 $600 Vendor Department
Office equipment 4/1/2001 4/30/2001 $3,000 GSJ Department
Video Production 6/1/2001 8/15/2001 $6,200 Vendor Department
Legal Incorporation 4/1/2001 5/1/2001 $1,000 Brother, Esq. Department
Totals $31,400

5.4 Strategic Alliances

While we envision no formal strategic alliances, personal relationships with leaders within the National Catholic Educational Association are important for the sake of references.  Many of these relationships already exist.