Roller Skate Rink Business Plan

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Executive Summary

McKenzie Roller Rink is a state of the art facility offering recreational skating to individuals as well as catering to large and small group gatherings. The rink has been at its present location for five years and was formerly known as Roller Kingdom. Due to mismanagement McKenzie Roller Rink has taken over the business with no capital outlay. The rink is located in Eugene, Oregon and has excellent access to major roads and interstates.

With upgraded facilities McKenzie Roller Rink will provide a unique recreational opportunity to the greater Lane County area. A concessions area will serve a wide variety of food choices. Party rooms are available for large groups such as civic organizations, church groups, and school functions. With a dedicated staff McKenzie Roller Rink will be ready to give excellent customer service and would like to see continued growth in dedicated customers. McKenzie Roller Rink will target local markets with special focus given to the large groups looking for a facility to hold their parties and functions.

With an emphasis on customer service McKenzie Roller Rink will differentiate itself from other recreational opportunities in the area by establishing a welcoming friendly atmosphere for the consumers in our target market. It is important to build long-term relationships with civic groups, church groups, and school groups. We will also be involved in community activities. We can't just market and sell our services, we must deliver those services with a focus on excellence. McKenzie Roller Rink will provide a website that will appeal to all kinds of customers looking for recreational alternatives. Times of operations, descriptions of our facilities, and the costs will be included in the site.

Our management philosophy is based on responsibility and mutual respect. People who work at McKenzie Roller Rink will work in an environment that encourages creativity and having fun. Along with a team of 10 employees, Don Jones will play an active roll in the day to day operations of the facility. Don is the majority owner and has years of experience in running this kind of facility. The other two owners, David Barkley and Paul Robins, will join Don in forming strong leadership for the company. McKenzie Roller Rink would like to see first year sales at over $400,000 with a five to nine percent increase for year two.

1.1 Mission

McKenzie Roller Rink provides recreational skating to the general public as well as private bookings for group activities. With excellent party facilities and concessions that provide a wide choice of food items, McKenzie Roller Rink is dedicated to providing a first class skating facility that will facilitate family-centered activity. Customer service is going to be a focus with the intent of keeping a positive, fun atmosphere. McKenzie Roller Rink will make safety for our patrons a top priority. Employees of McKenzie Roller Rink are considered a valuable asset to the company and will be treated in such a manner.

1.2 Objectives

  1. Sales increasing to more than $1 million by the third year.
  2. Bring gross margin back up to above 90%, and maintain that level.
  3. Increase a customer approval rating by 20% by the second year.

1.3 Keys to Success

The keys to success in this business are:

  • Marketing: Increasing the interest in skating as a recreational activity.
  • Facilities: Providing an attractive facility that caters to individual and group activities.
  • Customer Service: Provide the kind of customer service that makes the patron feel valuable and create the desire to come back.