McKenzie Roller Rink

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Roller Skate Rink Business Plan

Company Summary

McKenzie Roller Rink is a new enterprise that has taken over an existing facility and has made several improvements. The company that previously leased the building was called Roller Kingdom. The building was leased and upgraded five years ago by the owners of Roller Kingdom, however Roller Kingdom went out of business due to mismanagement. McKenzie Roller Rink has negotiated a lease with the building owners and were able to take over the business with no capital outlay. With an agressive management style and marketing plan, McKenzie Roller Rink plans to offer a unique recreational opportunity that will cater to families as well as civic organizations, schools, and church youth groups. Therefore the numbers in the start-up table reflect just basic start-up expenses, there are no business purchase expenses.

2.1 Company Ownership

McKenzie Roller Rink is a privately-held C corporation owned in majority by president Don Jones. There are two part owners, David Barkley, our attorney; and Paul Robins, our public relations and marketing consultant. Neither owns more than 15%, but both are active participants in management decisions.

2.2 Start-up Summary

Our start-up costs come to $43,000, which is mostly building renovation and the purchase of new equipment. The start-up costs are to be financed by direct owner investment as well as our other two independent investors.

Start-up
Requirements
Start-up Expenses
Legal $1,500
Stationery etc. $500
Brochures $1,000
Consultants $1,500
Insurance $2,000
Rent $4,000
Renovations $10,000
Expensed Equipment $10,000
Website $2,500
Total Start-up Expenses $33,000
Start-up Assets
Cash Required $94,000
Start-up Inventory $5,000
Other Current Assets $2,000
Long-term Assets $0
Total Assets $101,000
Total Requirements $134,000
Start-up Funding
Start-up Expenses to Fund $33,000
Start-up Assets to Fund $101,000
Total Funding Required $134,000
Assets
Non-cash Assets from Start-up $7,000
Cash Requirements from Start-up $94,000
Additional Cash Raised $0
Cash Balance on Starting Date $94,000
Total Assets $101,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $14,000
Other Current Liabilities (interest-free) $0
Total Liabilities $14,000
Capital
Planned Investment
Don Jones $70,000
David Barkley $35,000
Paul Robins $15,000
Additional Investment Requirement $0
Total Planned Investment $120,000
Loss at Start-up (Start-up Expenses) ($33,000)
Total Capital $87,000
Total Capital and Liabilities $101,000
Total Funding $134,000