Anywhere Remodeling, Inc. will change its focus to differentiate ourselves from fly-by-night contractors and improve its sales and customer service functions. The goal is to increase sales to more than $2 million in three years, while also improving the gross profit and working capital. We want to become known as the best quality remodeling company around.
This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.
This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan, management and working capital.
Sales increasing to $2 million by June Year 5.
Improve net profitability to 12% by end of fiscal year Year 5.
Provide 10% of gross sales for Owner and 10% of gross sales for company.
Anywhere Remodeling is a full service remodeling company that is devoted to building the dream homes of local high-end clients.
We believe that attention to detail and customer service sets us apart from our competition, and it is what allows us to continue to focus on high-end projects. We work with the property owner to select the highest grade materials possible, and we continue to contact the customer even after the job has been completed.
1.3 Keys to Success
Marketing: Creating a desire for our services above all competitors is a key to our continued success, as well as creating the perception that we are the top of the line.
Craftsmanship: No matter how good the marketing program is, poor-quality work will destroy our base of referral business. It will also take us out of our high end market.
Communication: Our communication systems, both internally and with our customers, are the key to excellent performance - projects completed on schedule, on budget and to our customers' satisfaction. We also must ensure that the customer feels like we have been responsive to his/her every request so that we can get a good referral.
Building Material prices: In order to turn a profit, we need to have a good feel for the prices of materials in our area, and where to get the best deals.