A Mother's Place is a new company targeted to open in downtown Santa Cruz. We will provide a family-friendly environment with high quality customer service to meet the daily emotional, physical and social well-being needs of mothers, young children and other family members.
The principal, Emili Willet, the proud mother of a nine-month-old son, wants to fulfill her passion to help and support other mothers in the community. Emili has a Master's degree in Child Development from Harvard Graduate School and fifteen years of progressive management experience working with children and families. Most recently, she served as Chief of Operations of a childcare management company in the Silicon Valley, and as a Finance Account Manager for the largest corporate childcare center in California for Cisco Systems. The Cisco center was a start-up project to serve over 500 children, and employed 125 teachers and administrators. Emili wants to run a business that will provide a service to families, and that has a fun atmosphere, innovative and top of the line products, a supportive environment and high quality customer service. She feels that Santa Cruz lacks this service, and thus provides an excellent opportunity for her to utilize her skills, expertise and experience in child development and finance management, and at the same time, continue to exercise her passion for working with young children and families.
A Mother's Place will provide a full range of services, including parenting and childbirthing classes, children's play programs, "Mommy & Me" classes, fitness and yoga pre-natal classes and coordinated birthday parties. In addition, it will have a retail store with high-end products for babies and young children. All of these services and products will be provided by employees who are skilled and experienced with parenting and have child development knowledge. This place will be the ONLY company in Santa Cruz county that provides all of these services in ONE location with easy access from a freeway, convenient parking and high quality customer service.
Sales projections for A Mother's Place are estimated to begin at $513,000 in the first year of operation, increasing to $863,000 by the end of the third year. Our net profit will increase over the next three years.
The objectives for A Mother's Place are outlined below:
In order to achieve these objectives, A Mother's Place has the following goals:
The keys to success in our business are:
For the community: A Mother's Place will provide a family-friendly atmosphere in which customers will gain expertise, resources and emotional and social support through a wide range of services.
For the employees: The company will allow the staff to enjoy the satisfaction of providing quality services to young children and families.
For the business: A Mother's Place will provide an economically viable business for the principal.