Last Frontier Market

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Organic Food Store Business Plan

Company Summary

Last Frontier Market is a vegetarian health food store located in the heart of the Willow Creek section of Richmond.  The community of 25,000 residents is made up of students attending the State University and families attracted to the new home construction in the area.

Co-owners, Josh Wingard and Mary Stevens, are opening the Last Frontier Market to capitalize on the growing demand in the community for a local food store that offers organic and locally grown produce, chemical and preservative free groceries, cruelty-free body care and eco-household products.


2.1 Company Ownership

Last Frontier Market is owned by Josh Wingard and Mary Stevens.

2.2 Start-up Summary

The start-up cost of the Last Frontier Market will consist primarily of inventory and display equipment. Josh Wingard and Mary Stevens will invest $80,000.  They will also secure a $50,000 SBA loan.

Start-up Funding
Start-up Expenses to Fund $77,800
Start-up Assets to Fund $52,200
Total Funding Required $130,000
Non-cash Assets from Start-up $10,000
Cash Requirements from Start-up $42,200
Additional Cash Raised $0
Cash Balance on Starting Date $42,200
Total Assets $52,200
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $50,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $50,000
Planned Investment
Josh Wingard and Mary Stevens $80,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $80,000
Loss at Start-up (Start-up Expenses) ($77,800)
Total Capital $2,200
Total Capital and Liabilities $52,200
Total Funding $130,000
Start-up Expenses
Legal $1,000
Insurance $0
Rent $1,800
Start-Up Inventory $40,000
Display Set-Up $5,000
Cash Reserve for Hiring $30,000
Advertising $0
Other $0
Total Start-up Expenses $77,800
Start-up Assets
Cash Required $42,200
Other Current Assets $0
Long-term Assets $10,000
Total Assets $52,200
Total Requirements $130,000