Office Supplies Retail Business Plan

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Executive Summary

Green Office addresses the market need of environmentally-friendly office supplies. Green Office has been formed as an Illinois Corporation with Stan Cooksey as the main shareholder. Green Office will service a wide range of customers including corporations and government agencies.

Products
Green Office will sell eco-friendly products that use recycled materials, reuse "recharged" existing parts, or use non-toxic alternatives. Green Office will sell recycled paper ranging from notepads to envelopes to copier paper, a wide range of laser toner, inkjet cartridges and common office supplies such as correction fluid.

Customers
Green Office has identified three market segments. The first is corporations, with an 8% growth rate and 12,000 potential customers. The second is government agencies, with a 11% growth rate and 7,886 possible customers. The last category is assorted customers with a 7% growth rate and 56,888 possible customers.

Competitive Edge
Green Office will offer a complete range of office supplies, to become a one-stop shopping place for supply needs. Green Office will offer an unprecedented level of customer attention. It recognizes that shopping must be the the most trouble free, pleasant experience if it expects to form long-term relationships with customers.

Management
Green Office will be lead by Stan Cooksey. Stan received his undergraduate degree from the University of Chicago. Stan worked for Symantec Software as the Regional Sales Manager for the Government Agency Unit. While working at Symantec, Stan received his Executive MBA.

Green Office is supported by a proven business model, carefully identified market segments, and a top notch management team. Green Office has forecasted sales for year two of $818,000, rising to $1,004,000 in year three. We will become profitable in the second year.

1.1 Objectives

  • To become the premier source of environmentally-friendly office supplies.
  • To offer green office supplies that cost no more than a 10% price premium, often at the same price as non "green" supplies.
  • Quickly grow in size and become a profitable business within the first two years.

1.2 Mission

It is Green Office's mission to become a leading vendor of environmentally-friendly office supplies. Green Office will become a market leader offering a wide, price competitive selection with the finest customer service.

1.3 Keys to Success

  • Offer environmentally-friendly office supplies at competitive prices.
  • Secure large contracts with corporations and government agencies.
  • Ensure fiscal efficiency through strict financial controls.