The website will be used as an informational tool, providing information about House of Projectors, the company and the services and equipment offered. The site will not have an e-commerce function at this time. The functionality that will allow customers to make reservations or place an order online will be reconsidered in the future.
6.1 Website Marketing Strategy
The website will be marketing using two specific activities. The first is the inclusion of the URL of House of Projectors in all printed literature that is distributed. The second activity is the submission of the site to several search engines including but not limited to Google and Yahoo! This will help the people that recognize their need for a projector rental find HOP.
6.2 Development Requirements
The website will be developed by leveraging below market programming skills from graduate students from the many different nearby universities.