There are three focuses to Unite for Youth's program implementation:
Unite for Youth's funding sources include private donations, federal and state contracts, grants from private foundations, school districts and business sponsorship. The program's fundraising Coordinator has established a number of contribution options that a supporter can select from.
Unite for Youth forecast of revenues for 2003 is $267,396. The stable core funding is from Federal/State contracts, private foundations, and the school districts. Yet anticipated growth from these funding sources is estimated to be only 5% over the next three years. Unite for Youth will focus on rapidly increasing funding from sources where the percentage growth is projected to be higher. The targets are private donations, business sponsorships and fundraising campaigns. By 2005, estimated revenue should be in excess of $350,000.
Unite for Youth believes in the goal of leaving no child behind. The goal is to raise the visibility of program to assure that:
The marketing strategy will be to successfully sell this new resource to the schools and the juvenile court system. This will be accomplished by a referral coordinator who will create and maintain a network of contacts that will serve as the referral source for the program.
Brochures will be developed to sell the benefits of the program to both potential referrers and participants. The referral coordinator will provide progress reports for the referring program, school, or agency. The goal will be to build an effective marketing program on the success of the mentoring relationships.
A marketing effort will also be implemented to attract and retain quality mentors for the program. The program's mentor recruiter/trainer will make presentations to Claremont civic and social group, selling the benefits of participating in Unite for Youth. Reward activities will be planned for mentors. These activities will be used to recruit new mentors from the friends and associates of current mentors.
The core of the marketing strategy will be the creation of the program's Board of Directors who will be chartered with the responsibility of selling the benefits of the program to the community.