The Supreme Courts

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Multi Sport Complex Business Plan

Strategy and Implementation Summary

The Supreme Courts has a very large potential market. Because of the small number of recreation and fitness facilities in the City of Henderson, we feel we will become the number one sports and fitness complex quickly. This will be accomplished by actively and continuously promoting The Supreme Courts through radio and media advertisements as well as through hosting and supporting various community events.

5.1 Competitive Edge

The Supreme Courts' competitive edge is two fold. First, The Supreme Courts is the only multisport complex that offers three full-size basketball courts that are available for the members and the community to use and/or rent. On top of this, the scope and variation of the programs that will be run from this facility are unmatched by any other club in the area. The second part of our competitive edge is the location, size, and appearance of the facility that will attract many people into the complex.

By maintaining our focus in our strategy, marketing, program development, and fulfillment, The Supreme Courts will be known as the top sports and fitness club in Henderson. We should be aware, however, that our competitive edge may be diluted if we become complacent in our program development and implementation. It will be important for The Supreme Courts to keep up with the current trends in both sport and fitness programs.

5.2 Sales Strategy

Sales in the sport and fitness club business are based on the services and amenities provided by the facility. The "something for everyone" slogan fits perfectly with The Supreme Courts. All of the users of our facility must feel like they are getting the best possible value for their money. If there is a better value, for equal services, The Supreme Courts will match or beat that value for our customers.

Each person desiring a membership at The Supreme Courts will be able to sit down with a representative and be notified of all of their membership options. During this brief discussion, the person will be also be informed of all of the services, programs, and amenities The Supreme Courts has to offer. It will be important to establish a relationship of trust with our members as membership retainment is an important aspect in our business.

5.2.1 Sales Forecast

The following table and chart give a run-down on forecasted sales for each of our sources of revenue.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Membership Fees 780 1,000 1,200
Walk-in Fees 10,800 10,800 11,340
Camps, Clinics, and Programs 720 720 1,500
Court Rentals 720 720 756
Leagues 2,304 2,048 2,150
Personal Training 1,080 1,134 1,191
Pro Shop 12 1 1
Food and Beverages 12 1 1
Massage Therapy Clinic 1,050 1,080 1,134
Other (Outside Tournaments...) 4 0 0
Total Unit Sales 17,482 17,504 19,273
Unit Prices Year 1 Year 2 Year 3
Membership Fees $647.00 $679.35 $679.35
Walk-in Fees $4.50 $4.75 $5.00
Camps, Clinics, and Programs $25.00 $75.00 $78.75
Court Rentals $40.00 $42.00 $44.10
Leagues $65.00 $68.25 $71.65
Personal Training $15.00 $16.00 $17.00
Pro Shop $1,500.00 $18,900.00 $19,845.00
Food and Beverages $2,500.00 $31,500.00 $33,075.00
Massage Therapy Clinic $5.00 $5.25 $5.50
Other (Outside Tournaments...) $4,000.00 $4,200.00 $4,350.00
Sales
Membership Fees $504,660 $679,350 $815,220
Walk-in Fees $48,600 $51,300 $56,700
Camps, Clinics, and Programs $18,000 $54,000 $118,125
Court Rentals $28,800 $30,240 $33,340
Leagues $149,760 $139,776 $154,048
Personal Training $16,200 $18,144 $20,247
Pro Shop $18,000 $18,900 $19,845
Food and Beverages $30,000 $31,500 $33,075
Massage Therapy Clinic $5,250 $5,670 $6,237
Other (Outside Tournaments...) $16,000 $0 $0
Total Sales $835,270 $1,028,880 $1,256,836
Direct Unit Costs Year 1 Year 2 Year 3
Membership Fees $0.00 $0.00 $0.00
Walk-in Fees $0.00 $0.00 $0.00
Camps, Clinics, and Programs $0.00 $0.00 $0.00
Court Rentals $0.00 $0.00 $0.00
Leagues $0.00 $0.00 $0.00
Personal Training $0.00 $0.00 $0.00
Pro Shop $0.00 $0.00 $0.00
Food and Beverages $0.00 $0.00 $0.00
Massage Therapy Clinic $0.00 $0.00 $0.00
Other (Outside Tournaments...) $0.00 $0.00 $0.00
Direct Cost of Sales
Membership Fees $0 $0 $0
Walk-in Fees $0 $0 $0
Camps, Clinics, and Programs $0 $0 $0
Court Rentals $0 $0 $0
Leagues $0 $0 $0
Personal Training $0 $0 $0
Pro Shop $0 $0 $0
Food and Beverages $0 $0 $0
Massage Therapy Clinic $0 $0 $0
Other (Outside Tournaments...) $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn't show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections.

Milestones
Milestone Start Date End Date Budget Manager Department
Business Plan 9/11/2000 9/22/2000 $0 Rich Department
Concept Plan Review 9/15/2000 10/3/2000 $3,500 Rich Department
Financial Backing Presentations 3/1/1999 4/1/1999 $0 TBA Department
Company Set Up 3/1/1999 4/1/1999 $0 TBA Department
Logo Design 3/1/1999 4/1/1999 $0 TBA Department
Other 3/1/1999 3/1/1999 $0 TBA Department
Totals $3,500