Second Run Pizza

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Movie Theater Restaurant Business Plan

Company Summary

Second Run Pizza is a single-unit, medium-sized restaurant. We focus on pizza and a few creative Italian dishes. The restaurant will be located downtown near the major shopping centers and evening entertainment establishments.

2.1 Start-up Summary

The founders of the company are Robert Williamson and Judy Fillmore. Judy focuses on the financial issues and Robert on the personnel issues. Judy earned her business major undergraduate degree from the University of Berkeley. A lease for the location has been secured for $2,000 per month. The theater will have to be equipped as a restaurant. It will be able to set up shop in time to begin turning a profit by the end of month eleven and be profitable in the second year. Both Robert and Judy are investing $150,000 each to start up the company.

Start-up Funding
Start-up Expenses to Fund $140,800
Start-up Assets to Fund $159,200
Total Funding Required $300,000
Assets
Non-cash Assets from Start-up $10,000
Cash Requirements from Start-up $149,200
Additional Cash Raised $0
Cash Balance on Starting Date $149,200
Total Assets $159,200
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Investor 1 $150,000
Investor 2 $150,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $300,000
Loss at Start-up (Start-up Expenses) ($140,800)
Total Capital $159,200
Total Capital and Liabilities $159,200
Total Funding $300,000
Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $1,000
Insurance $1,800
Rent $2,000
Projection Equipment $40,000
Kitchen $40,000
Initial Marketing $15,000
Dining Products $5,000
Interior Refit $35,000
Total Start-up Expenses $140,800
Start-up Assets
Cash Required $149,200
Other Current Assets $10,000
Long-term Assets $0
Total Assets $159,200
Total Requirements $300,000

2.2 Company Ownership

The restaurant will start out as a simple sole proprietorship, owned by its founders.