University Mopeds

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Mopeds Rental Business Plan

Market Analysis Summary

We see this market as mainly made up of university students. Since a majority live close to the campus (within five miles) and have a limited budget, this will be a good option for them. We also anticipate getting a small amount of customers that are outside of the university community. These customers would be ones who typically have a shorter commute or want a change of pace.

4.1 Market Segmentation

The following chart and table show the market analysis figures for University Mopeds.

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
University of Oregon Students 10% 135 149 164 180 198 10.05%
University Professors and Faculty 10% 10 11 12 13 14 8.78%
Lane County Residents 2% 10 10 10 10 10 0.00%
Total 9.40% 155 170 186 203 222 9.40%

4.2 Market Growth

We anticipate that this market will grow in two ways. First, it will grow will be as gas prices continue to increase. This will make the cost of driving an automobile even more expensive and University Mopeds a more attractive option. Second, it will grow with the University. As the number of students increases, so will the target market and the number of students who are interested in our product.