SWOT Analysis Template Download

Conducting a SWOT analysis, or identifying your business’s strengths and weaknesses, as well as its potential opportunities and threats, is an essential part of any business planning process.

Whether you’re just getting started or have been in business for years, completing a SWOT analysis is a simple and effective way to develop smart strategies for growing your business.

A template makes it easy to complete a SWOT analysis for your company, so we've created a free SWOT template to help you get started. 

SWOT Analysis Template

Our detailed SWOT analysis template and worksheet are both free, and available for download as a PDF. Print the SWOT template and complete your SWOT analysis collaboratively with employees and customers, or by yourself.

How to do a SWOT analysis

A SWOT analysis is an organized list of your business's greatest strengths, weaknesses, opportunities, and threats. 

Strengths and weaknesses are things that you can change in your business (think location, employees, and marketing), while opportunities and threats are things outside of your business that you can't change (think competitors or changes in customer buying habits).

To get the most out of your SWOT analysis, work on it as a team project with different people from different parts of your company. The more varied insights you have, the better your results will be.

The SWOT analysis template that you're about to download includes detailed instructions, and you can also find a complete guide, including videos, in our article on conducting a SWOT analysis.

SWOT analysis examples

For help and inspiration while filling out your SWOT template, take a look at some of our SWOT analysis examples. We’ve compiled examples of SWOT analyses from several different industries and business types, including a brewery, a plant nursery, a plastics recycling center, and a beauty salon. 

All of our SWOT analysis examples are based on sample business plans from real businesses, so you can get a clear picture of how a SWOT analysis might work for your own business, and get you on the right track when it comes to completing your own SWOT template. 

If you’re wondering how to get started and what to use your completed SWOT analysis template for, we’ve got all the answers here. Download our free SWOT template and get started today!